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~subject:"Business ethics"
~subject:"macromarketing"
~subject:"social marketing"
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Business ethics
macromarketing
social marketing
Marketing
72
Consumer behaviour
55
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55
Marketing theory
49
Marketingtheorie
49
sustainability
47
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29
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ethics
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6
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Centre Emile Bernheim, Solvay Brussels School of Economics and Management
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Journal of macromarketing : examining the interactions among markets, marketing, and society
145
Journal of macromarketing
43
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing education : JME
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
International Review on Public and Nonprofit Marketing
1
Journal of Economic Regulation (Вопросы регулирования экономики) Journal of Economic Regulation
1
Journal of business ethics : JBE
1
Olsztyn economic journal
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Revista de Marketing Online (Journal of Online Marketing)
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Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu
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ECONIS (ZBW)
202
RePEc
4
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1
WEIRD is not enough : sustainability insights from non-weird countries
Wooliscroft, Ben
;
Ko, Eunju
- In:
Journal of macromarketing
43
(
2023
)
2
,
pp. 171-174
Persistent link: https://www.econbiz.de/10014294184
Saved in:
2
Introduction to the special issue on developing research methods and metrics in
macromarketing
Stanton, Julie
;
De Quero-Navarro, Beatriz
;
Domegan, …
- In:
Journal of macromarketing
44
(
2024
)
1
,
pp. 74-80
Persistent link: https://www.econbiz.de/10014584708
Saved in:
3
Laytonian writing : some processes and experiences of co-authoring with Roger A. Layton
Domegan, Christine
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 332-334
Persistent link: https://www.econbiz.de/10014584736
Saved in:
4
Towards a sharper "golden anniversary" focus for
macromarketing
?
Shapiro, Stanley
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 335-338
Persistent link: https://www.econbiz.de/10014584738
Saved in:
5
The curvilinear role of trust in marketing systems : analysis of a moderated-mediation model with hierarchical linear modeling
Manis, Kerry T.
;
Cockrell, Seth
;
Friske, Wesley
- In:
Journal of macromarketing
44
(
2024
)
1
,
pp. 116-134
Persistent link: https://www.econbiz.de/10014584713
Saved in:
6
The five stages of the
macromarketing
field of study : from raison d'etre to field of significant promise
Hunt, Shelby D.
;
Hass, Ashley
;
Manis, Kerry T.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 10-24
Persistent link: https://www.econbiz.de/10012485415
Saved in:
7
Introducing the
macromarketing
pedagogy section of the journal of
macromarketing
Stanton, Julie
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 326-327
Persistent link: https://www.econbiz.de/10013257885
Saved in:
8
Despair, rigging, anger, and degrowth
Benton, Raymond
- In:
Journal of macromarketing
42
(
2022
)
3
,
pp. 345-355
Persistent link: https://www.econbiz.de/10013389043
Saved in:
9
Using
macromarketing
to teach business sustainability
Peterson, Mark
- In:
Journal of marketing education : JME
44
(
2022
)
3
,
pp. 390-401
Persistent link: https://www.econbiz.de/10013473779
Saved in:
10
Meta-analysis : quality of life and marketing systems
Krasnikov, Alexander
;
Shultz, Clifford J.
;
Solovyov, Ivan
; …
- In:
Journal of macromarketing
44
(
2024
)
1
,
pp. 135-150
Persistent link: https://www.econbiz.de/10014584714
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