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~subject:"Business ethics"
~subject:"macromarketing"
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Business ethics
macromarketing
Marketing
69
Consumer behaviour
55
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Marketing theory
49
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49
sustainability
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ethics
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Journal of macromarketing : examining the interactions among markets, marketing, and society
143
Journal of macromarketing
36
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing education : JME
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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International Review on Public and Nonprofit Marketing
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Journal of Economic Regulation (Вопросы регулирования экономики) Journal of Economic Regulation
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Revista de Marketing Online (Journal of Online Marketing)
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ECONIS (ZBW)
193
RePEc
4
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197
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1
WEIRD is not enough : sustainability insights from non-weird countries
Wooliscroft, Ben
;
Ko, Eunju
- In:
Journal of macromarketing
43
(
2023
)
2
,
pp. 171-174
Persistent link: https://www.econbiz.de/10014294184
Saved in:
2
The five stages of the
macromarketing
field of study : from raison d'etre to field of significant promise
Hunt, Shelby D.
;
Hass, Ashley
;
Manis, Kerry T.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 10-24
Persistent link: https://www.econbiz.de/10012485415
Saved in:
3
Introducing the
macromarketing
pedagogy section of the journal of
macromarketing
Stanton, Julie
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 326-327
Persistent link: https://www.econbiz.de/10013257885
Saved in:
4
Despair, rigging, anger, and degrowth
Benton, Raymond
- In:
Journal of macromarketing
42
(
2022
)
3
,
pp. 345-355
Persistent link: https://www.econbiz.de/10013389043
Saved in:
5
Using
macromarketing
to teach business sustainability
Peterson, Mark
- In:
Journal of marketing education : JME
44
(
2022
)
3
,
pp. 390-401
Persistent link: https://www.econbiz.de/10013473779
Saved in:
6
Customer experience management : underexplored instrument for customer transformation
Havíř, David
- In:
Trends economics and management
15
(
2021
)
37
,
pp. 43-60
customer experience in the
macromarketing
context. Methodology/methods: The grounded theory development approach is based upon …
Persistent link: https://www.econbiz.de/10012606917
Saved in:
7
Our obsolete marketing mentality : George Fisk, meet Karl Polanyi
Benton, Raymond
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 88-103
Persistent link: https://www.econbiz.de/10012485419
Saved in:
8
Explaining consumer support for sustainable business practices in the frontier market of Lebanon
Peterson, Mark
;
Watson, Forrest
;
Abou-Khalil, Walid J.
- In:
Journal of macromarketing
43
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014368389
Saved in:
9
Drivers of ethical consumption : insights from a developing country
Hasan, Sabeehuddin
;
Wooliscroft, Ben
; …
- In:
Journal of macromarketing
43
(
2023
)
2
,
pp. 175-189
Persistent link: https://www.econbiz.de/10014294186
Saved in:
10
Walk the talk : the Boohoo case study
Nassar, Mona
;
Goddard, Tara
;
Freeman, Regine
- In:
Journal of macromarketing
43
(
2023
)
2
,
pp. 274-282
Persistent link: https://www.econbiz.de/10014294198
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