//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Business model"
~subject:"Relationship marketing"
~subject:"Theorie"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B-to-B-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Business model
Relationship marketing
Theorie
B-to-B-Marketing
122
Business-to-business marketing
122
Deutschland
41
Germany
41
Business-to-Business-Marketing
25
Lieferantenmanagement
25
Supplier relationship management
25
Beziehungsmarketing
16
Business network
14
Unternehmensnetzwerk
14
Bundling strategy
13
Leistungsbündel
13
Theory
12
Marketingmanagement
9
USA
9
United States
9
Brand management
8
E-commerce
8
Electronic Commerce
8
KMU
8
Markenführung
8
Marketing
8
SME
8
Großbritannien
7
Lieferkette
7
Market segmentation
7
Marketing management
7
Marktsegmentierung
7
Multinationales Unternehmen
7
Salespeople
7
Supply chain
7
United Kingdom
7
Verkaufspersonal
7
Transnational corporation
6
Vertrieb
6
Erfolgsfaktor
5
Geschäftsmodell
5
more ...
less ...
Online availability
All
Free
2
Type of publication
All
Book / Working Paper
17
Article
13
Type of publication (narrower categories)
All
Case study
Article in journal
638
Aufsatz in Zeitschrift
638
Hochschulschrift
184
Thesis
161
Aufsatz im Buch
97
Book section
97
Bibliografie enthalten
77
Bibliography included
77
Graue Literatur
59
Non-commercial literature
59
Collection of articles of several authors
32
Sammelwerk
32
Fallstudie
30
Aufsatzsammlung
20
Arbeitspapier
19
Working Paper
19
Lehrbuch
18
Textbook
16
Conference paper
9
Konferenzbeitrag
9
Guidebook
5
Konferenzschrift
5
Ratgeber
5
Festschrift
4
Handbook
4
Handbuch
4
Systematic review
4
Übersichtsarbeit
4
Collection of articles written by one author
2
Conference proceedings
2
Fallstudiensammlung
2
Sammlung
2
Bibliografie
1
Glossar enthalten
1
Glossary included
1
Reprint
1
more ...
less ...
Language
All
German
17
English
13
French
1
Author
All
Backhaus, Klaus
3
Mainela, Tuija
3
Bertini, Marco
2
Kowalkowski, Christian
2
Tavassoli, Nader T.
2
Ulkuniemi, Pauliina
2
Ahlers, Michael
1
Al-Kwifi, Sam O.
1
Alajoutsijärvi, Kimmo
1
Blythe, Jim
1
Boysen, Werner
1
Bozyazi, Esin
1
Bueno Merino, Pascale
1
Engel, Birgit
1
Geehan, Sean
1
Grandval, Samuel
1
Grillitsch, Wolfgang
1
Günter, Bernd
1
Heger, Dominik K.
1
Hong, Wang
1
Jalkala, Anne
1
Kes, Isabelle
1
Kes, Peter
1
Kleinaltenkamp, Michael
1
Klinkers, Michael
1
Landwehr, Stefan
1
McNaughton, Rod B.
1
Nordigården, Daniel
1
Pernu, Elina
1
Plinke, Wulff
1
Puhakka, Vesa
1
Redmann, Kathrina
1
Rehme, Jakob
1
Reinkemeier, Christoph
1
Ryynänen, Harri
1
Rätz, Diana
1
Salminen, Risto T.
1
Schenk, Kerstin
1
Schmitz, Christian
1
Schneckenburger, Timo
1
more ...
less ...
Institution
All
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Published in...
All
The journal of business & industrial marketing
3
Gabler Research
2
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
Business relationship management and marketing
1
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Economies et sociétés ; 45,4
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
Gabler Research / Business-to-Business-Marketing
1
Gabler research / Applied Marketing Science / Angewandte Marketingforschung
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Linköping studies in science and technology
1
Management decision : MD
1
Marketing von Solutions : innovative Ansätze und Best Practices
1
Modern organisational governance
1
Orchestration of the global network organization
1
Project management journal : PMJ
1
Reihe Electronic Commerce
1
Schriften zum innovativen Marketing
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
more ...
less ...
Source
All
ECONIS (ZBW)
30
Showing
1
-
10
of
30
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The balanced scorecard study on the corporate social responsibility of electronic commerce
Hong, Wang
- In:
Modern organisational governance
,
(pp. 161-185)
.
2017
Persistent link: https://www.econbiz.de/10011788123
Saved in:
2
Business-Design-Workshops : Inspiration für Innovatoren und Start-ups
Bozyazi, Esin
-
2017
Persistent link: https://www.econbiz.de/10011655620
Saved in:
3
Aus zwei mach eins?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
4
,
pp. 74-80
Persistent link: https://www.econbiz.de/10010512481
Saved in:
4
Can one business unit have 2 revenue models?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 121-125
Persistent link: https://www.econbiz.de/10010504002
Saved in:
5
Phenomenon and challenge to management
Kleinaltenkamp, Michael
;
Plinke, Wulff
;
Söllner, Albrecht
-
2015
Persistent link: https://www.econbiz.de/10010423229
Saved in:
6
Managing the industrial service function
Kowalkowski, Christian
-
2008
Persistent link: https://www.econbiz.de/10003830207
Saved in:
7
Organizing MNC internal networks to manage global customers : strategies of political compromising
Pernu, Elina
;
Mainela, Tuija
;
Puhakka, Vesa
- In:
Orchestration of the global network organization
,
(pp. 349-376)
.
2014
Persistent link: https://www.econbiz.de/10010384333
Saved in:
8
The influence of product features on brand switching : the case of magnetic resonance imaging equipment
Al-Kwifi, Sam O.
;
McNaughton, Rod B.
- In:
The journal of business & industrial marketing
28
(
2013
)
5
,
pp. 421-431
Persistent link: https://www.econbiz.de/10009771101
Saved in:
9
Sales coordination and structural complexity : a national-international comparison
Rehme, Jakob
;
Kowalkowski, Christian
;
Nordigården, Daniel
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 514-522
Persistent link: https://www.econbiz.de/10009790079
Saved in:
10
Supplier's internal communication network during the project sales process
Ryynänen, Harri
;
Jalkala, Anne
;
Salminen, Risto T.
- In:
Project management journal : PMJ
44
(
2013
)
3
,
pp. 5-20
Persistent link: https://www.econbiz.de/10009760546
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->