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~subject:"Business-to-business marketing"
~subject:"New product development"
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Search: subject_exact:"Verpackungswirtschaft"
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Business-to-business marketing
New product development
Verpackungswirtschaft
184
Packaging industry
175
Verpackung
46
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42
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33
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29
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20
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The journal of business & industrial marketing
2
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
2
Customer-centric marketing strategies : tools for building organizational performance
1
Global business and organizational excellence : a review of research & best practices
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ECONIS (ZBW)
15
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Mehrstufiges Marketing in Wertschöpfungsketten : Einfluss und Auswirkungen in der Verpackungsindustrie
Fischer, Andreas
-
2014
Persistent link: https://www.econbiz.de/10010529058
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2
Case analysis of innovation in the packaging industry using the cyclic innovation model
Ford, Nicholas
;
Trott, Paul
;
Simms, Chris
;
Hartmann, Dap
- In:
International journal of innovation management
18
(
2014
)
5
,
pp. 1-24
Persistent link: https://www.econbiz.de/10010460868
Saved in:
3
Toward a customer-centric strategy implementation model : the case of a European mid-sized glass-packaging producer
Alfirevic, Niksa
;
Drasković, Nikola
;
Pavičić, Jurica
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 476-497)
.
2013
Persistent link: https://www.econbiz.de/10009669507
Saved in:
4
Customer perceptions of the value of new packaging technologies
Hakola, Jenni
- In:
The journal of business & industrial marketing
28
(
2013
)
8
,
pp. 649-659
Persistent link: https://www.econbiz.de/10010222166
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5
Identifying potential sources of value in a packaging value chain
Niemelä-Nyrhinen, Jenni
;
Uusitalo, Outi
- In:
The journal of business & industrial marketing
28
(
2013
)
2
,
pp. 76-85
Persistent link: https://www.econbiz.de/10009723088
Saved in:
6
Identifying customer value in emerging markets via conjoint analysis : a case study of an Estonian packaging company
Kotri, Andrus
;
Mourey, Jim
- In:
International journal of business and emerging markets …
4
(
2012
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10009427093
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7
Salespeople's value creation roles in customer interaction : an empirical study
Hohenschwert, Lena
- In:
Journal of customer behaviour
11
(
2012
)
2
,
pp. 145-166
Persistent link: https://www.econbiz.de/10009664027
Saved in:
8
Innovation and the market share of private labels
Martos-Partal, Mercedes
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 695-715
Persistent link: https://www.econbiz.de/10009558869
Saved in:
9
Erbsenzählerin oder Strategin
Clifford, Trish Gorman
;
Barney, Jay B.
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
1
,
pp. 88-93
Persistent link: https://www.econbiz.de/10008758711
Saved in:
10
Vertriebs- und Absatzwege von Verpackungen : ein Interview mit Ekart Kuhn von der Ekupac GmbH
Kuhn, Ekart
;
Eckhardt, Thordis
- In:
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
,
(pp. 43-55)
.
2010
Persistent link: https://www.econbiz.de/10011388022
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