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~subject:"Communication media"
~subject:"Online-Marketing"
~subject:"Werbeplanung"
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Search: subject_exact:"Mediaplanung"
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Communication media
Online-Marketing
Werbeplanung
Werbeträger
356
Advertising media
351
Werbung
119
Werbewirkung
108
Advertising effects
104
Advertising
98
Advertising planning
88
Mediaplanung
86
Deutschland
74
Germany
61
Internet marketing
46
Consumer behaviour
42
Kommunikationsmedien
42
Konsumentenverhalten
42
Marketing management
39
Marketingmanagement
39
USA
39
United States
39
Marketing
35
Theorie
34
Theory
34
Media industries
32
Mediensektor
32
Brand management
31
Markenführung
31
Media usage
28
Mediennutzung
28
Zielgruppe
23
Target group
21
Internet
19
Celebrity endorsement
18
Celebrity-Werbung
18
Werbewirtschaft
18
Computerspiel
15
Video game
15
Advertising industry
14
Markenimage
14
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43
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33
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Graue Literatur
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19
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9
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9
Hochschulschrift
8
Ratgeber
8
Collection of articles of several authors
6
Sammelwerk
6
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5
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5
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3
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3
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2
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2
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1
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1
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1
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1
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1
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1
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1
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English
86
German
63
French
1
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1
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Budzinski, Oliver
6
Pepels, Werner
5
Lindstädt-Dreusicke, Nadine
4
Steffenhagen, Hartwig
4
Eisend, Martin
3
Unger, Fritz
3
Baetzgen, Andreas
2
Blakeman, Robyn
2
Broadbent, Simon
2
Bruhn, Manfred
2
Calder, Bobby J.
2
Dahlén, Micael
2
Danaher, Peter J.
2
Franz, Gerhard
2
Gambaro, Marco
2
Jones, John Philip
2
Koslow, Scott
2
Könecke, Thomas
2
Lindstädt, Nadine
2
Malthouse, Edward C.
2
Marx, Anne
2
Puglisi, Riccardo
2
Regier, Stefanie
2
Schultz, Don E.
2
Schunk, Holger
2
Sjurts, Insa
2
Stammermann, Ludger
2
Streich, Michael
2
Thomas, Wolfgang
2
Verlegh, Peeter
2
Voorveld, Hilde
2
Abedi, Vahideh Sadat
1
Aggarwal, Sugandha
1
Agrawal, Meenu
1
Aleksandrovs, Leonids
1
Allen, David G.
1
Bachmüller, Tobias
1
Backhaus, Klaus
1
Bakhtawar, Barira
1
Balachander, Subramanian
1
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Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
2
Springer Fachmedien Wiesbaden
2
Berliner Wissenschafts-Verlag
1
Communication, Advertising and Marketing Education Foundation
1
Duncker & Humblot
1
Esomar
1
ICORIA <13., 2014, Amsterdam>
1
J. L. Kellogg Graduate School of Management
1
Seminar on Media Research
1
Verband Deutscher Zeitschriftenverleger
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
1
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Journal of advertising research
5
SpringerLink / Bücher
4
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Journal of marketing communications
3
Kellogg on advertising & media : the Kellogg School of Management
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Working paper
3
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
European Advertising Academy
2
Handbuch Kommunikationsmanagement
2
JMM : the international journal on media management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of media business studies
2
Journal of promotion management : JPM
2
Media-Perspektiven
2
Organisation und praktische Anwendung
2
A master class in brand planning : the timeless works of Stephen King
1
AGMA-Forschungsberichte
1
Academia : revista Latinoamericana de administración
1
Acta Universitatis Oeconomicae Helsingiensis / A
1
Advances in advertising research
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Akzente
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Breaking new ground in theory and practice
1
Case study and review
1
Communication series
1
Comparative economic research : Central and Eastern Europe
1
DUV / Wirtschaftswissenschaft
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
E-marketing ; Vol. 2
1
Erfurter Hefte zum angewandten Marketing
1
Faculty & research / Insead : working paper series
1
Fashion marketing
1
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ECONIS (ZBW)
149
USB Cologne (EcoSocSci)
1
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Reaching voters on social media : planning political advertising on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
2
A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Dahooie, Jalil Heidary
;
Estiri, Mehrdad
;
Janmohammadi, …
- In:
Oeconomia Copernicana
13
(
2022
)
1
,
pp. 109-150
Persistent link: https://www.econbiz.de/10013255811
Saved in:
3
Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn
-
2024
-
Fourth edition
Persistent link: https://www.econbiz.de/10014233148
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4
An analysis of competition and displacement of business among media forms in the advertising media arket of Pakistan
Bakhtawar, Barira
;
Latif, Faiza
;
Kamal, Asifa
- In:
The Lahore journal of business
10
(
2021
)
1
,
pp. 121-147
Persistent link: https://www.econbiz.de/10012813533
Saved in:
5
Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung
;
Balachander, Subramanian
- In:
Production and operations management : the flagship …
32
(
2023
)
6
,
pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
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6
Reconfiguring human-machine relations in the automation age : an actor-network analysis on automation's takeover of the advertising media planning industry
Wu, Shangyuan
;
Wong, Pei Wen
;
Tandoc, Edson C. <Jr.>
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014434852
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7
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
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8
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
9
Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
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10
Celebrity endorsement using different types of new media and advertising formats
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
3
,
pp. 281-302
Persistent link: https://www.econbiz.de/10013369857
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