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~subject:"Conjoint analysis"
~subject:"Schätzung"
~type_genre:"Bibliografie enthalten"
~type_genre:"Case study"
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Search: subject:"Measurement"
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Conjoint analysis
Schätzung
Performance measurement
250
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250
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174
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130
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130
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129
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101
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97
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35
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35
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32
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28
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28
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27
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26
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26
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25
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23
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23
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23
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22
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21
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21
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20
Estimation
20
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19
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19
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19
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18
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18
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809
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791
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748
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302
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245
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Europäische Hochschulschriften / 5
8
Betriebswirtschaftliche Abhandlungen
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2
Gabler Edition Wissenschaft / Business-to-Business-Marketing
2
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2
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1
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Discussion paper / University of British Columbia, Department of Economics
1
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1
Entscheidungsunterstützung für ökonomische Probleme
1
Fundamentals of marketing research ; Vol. 6
1
Gabler-Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Household behaviour, equivalence scales, welfare and poverty : with 70 tables
1
International journal of business and emerging markets : IJBEM
1
International series in quantitative marketing : ISQM
1
JMM : the international journal on media management
1
Journal of international consumer marketing
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Marketing : ZFP ; journal of research and management
1
Markt-Management
1
Nouvelle série
1
Reihe Quantitative Ökonomie : Ökon
1
Reihe: Marketing : MAR
1
Schriften zum Marketing
1
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1
Schriftenreihe des Zentrums für Ertragsorientiertes Bankmanagement
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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1
The ROI of pricing : measuring the impact and making the business case
1
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ECONIS (ZBW)
49
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49
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1
Identifying unacceptable attribute levels in preference
measurement
: assessing the methodological differences between and relative performance of common methods
Steiner, Michael
;
Helm, Roland
;
Szelig, Antonia
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10009554427
Saved in:
2
Conjoint analysis for social media marketing experimentation : choice, utility estimates and preference ranking
Menon, R. G. Vishnu
;
Valdimar Sigurdsson
- In:
Managerial and decision economics : MDE ; the …
37
(
2016
)
4/5
,
pp. 345-359
Persistent link: https://www.econbiz.de/10011586815
Saved in:
3
Price elasticity of ticket demand in the professional basketball league in Japan : a case study of simulating ticket purchase rates using conjoint analysis
Ninomiya, Hiroaki
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 246-257
Persistent link: https://www.econbiz.de/10011415252
Saved in:
4
How many bucks in a bang : on the estimation of the economic costs of conflict
Groot, Olaf J. de
;
Brück, Tilman
;
Bozzoli, Carlos
-
2009
field of conflict cost
measurement
. -- Conflict ; costs of conflict ; case studies …
Persistent link: https://www.econbiz.de/10003898591
Saved in:
5
Using reader preferences to optimize news content : a method and a case study
Kanuri, Vamsi K.
;
Thorson, Esther
;
Mantrala, Murali K.
- In:
JMM : the international journal on media management
16
(
2014
)
2
,
pp. 55-75
Persistent link: https://www.econbiz.de/10010418221
Saved in:
6
Using VOC to ensure product launch success : a case study showing how one firm prevented a launch misfire
Trevenen, Linda
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 116-123)
.
2014
Persistent link: https://www.econbiz.de/10010240066
Saved in:
7
Identifying customer value in emerging markets via conjoint analysis : a case study of an Estonian packaging company
Kotri, Andrus
;
Mourey, Jim
- In:
International journal of business and emerging markets …
4
(
2012
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10009427093
Saved in:
8
Constructing communication strategy : a three-country case study
Rabino, Samuel
;
Moskowitz, Howard R.
;
Paulus, Klaus
; …
- In:
Journal of international consumer marketing
24
(
2012
)
4
,
pp. 232-251
Persistent link: https://www.econbiz.de/10009717332
Saved in:
9
Analysis and
measurement
of poverty : univariate and multivariate approaches and their policy implications ; a case study: Italy
Dagum, Camilo
;
Costa, Michele
- In:
Household behaviour, equivalence scales, welfare and …
,
(pp. 221-271)
.
2004
Persistent link: https://www.econbiz.de/10001811387
Saved in:
10
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram
(
ed.
);
Green, Paul E.
(
honouree
)
-
2004
Persistent link: https://www.econbiz.de/10013391457
Saved in:
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