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~subject:"Consumer behaviour"
~subject:"Customer analysis"
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Search: subject_exact:"Marketing information system"
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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Entwicklungen im Wuppertaler Generic-Management-Konzept
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European journal of marketing : EJM
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Fuzzy methods for customer relationship management and marketing : applications and classifications
1
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
1
GfK marketing intelligence review : Marketingforschung für die Praxis
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
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Innovations in supply chain management for information systems : novel approaches
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International Series in Quantitative Marketing
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International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association
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International journal of electronic commerce : IJEC
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International journal of management and decision making : IJMDM
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International journal of market research : JMRS ; the journal of the Market Research Society
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International series in operations research & management science
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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ECONIS (ZBW)
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1
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
2
Customer relationship management : websites analysis of the top ten consumer goods companies
Rîpa, Alexandru Ioan
;
Nicolescu, Luminița
- In:
Management dynamics in the knowledge economy
11
(
2023
)
4/39
,
pp. 352-371
Persistent link: https://www.econbiz.de/10014448679
Saved in:
3
Algorithmic harm in consumer markets
Bar-Gill, Oren
;
Sunstein, Cass R.
;
Talgam-Cohen, Inbal
-
2023
-
Draft 1/10/23
Persistent link: https://www.econbiz.de/10013493136
Saved in:
4
Experiential retailing leveraged by data analytics
Dastidar, Urshita Ghosh
;
Ambekar, Suhas Suresh
; …
- In:
International journal of business intelligence research …
12
(
2021
)
1
,
pp. 98-113
Persistent link: https://www.econbiz.de/10012508247
Saved in:
5
Learning about the customer for improving customer retention proposal of an analytical framework
Simões, Dora
;
Nogueira, Joana
- In:
Journal of marketing analytics : JMA
10
(
2022
)
1
,
pp. 50-63
Persistent link: https://www.econbiz.de/10013163675
Saved in:
6
Managing change related to consumer privacy laws : targeting and personal data use in a more regulated environment
Mueller, Sophia
;
Taylor, Charles Raymond
;
Mueller, Barbara
- In:
Media and change management : creating a path for new …
,
(pp. 267-288)
.
2022
Persistent link: https://www.econbiz.de/10013167382
Saved in:
7
Marketing in a digital world
Klein, Kristina
;
Eisenbeiß, Maik
;
Dulle, Maik
; …
- In:
Diginomics Research Perspectives : The Role of …
,
(pp. 13-33)
.
2022
Persistent link: https://www.econbiz.de/10013426270
Saved in:
8
Managing customer experience and relationships : a strategic framework
Peppers, Don
;
Rogers, Martha
-
2022
-
Fourth edition
Persistent link: https://www.econbiz.de/10013192452
Saved in:
9
Giant fight : customer churn prediction in traditional broadcast industry
Li, Yixin
;
Hou, Bingzhang
;
Wu, Yue
;
Zhao, Donglai
;
Xie, …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 630-639
Persistent link: https://www.econbiz.de/10012545031
Saved in:
10
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
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