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~subject:"Consumer behaviour"
~subject:"Internet"
~type_genre:"Book section"
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Consumer behaviour
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Virtual reality
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Commercial transactions in the virtual world : issues and opportunities
2
Cyberlaw for global e-business : finance, payment, and dispute resolution
2
Electronic Services
2
Entwicklungsperspektiven im Electronic Business : Grundlagen, Strukturen, Anwendungsfelder
2
Hochschulorganisation und Hochschuldidaktik
2
Kultur 2.0 : neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Mit 60 Tabellen
2
Nachhaltige Informationsgesellschaft : Analyse und Gestaltungsempfehlungen aus Management- und institutioneller Sicht
2
Remote Services : neue Formen der Internationalisierung von Dienstleistungen
2
The Wiley Blackwell handbook of the psychology of the Internet at work
2
The behavioral enterprise
2
Virtuelle Organisation und neue Medien 2002
2
Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
1
Augmented reality and virtual reality : the power of AR and VR for business
1
Business ethics and the electronic economy
1
Business ethics and the electronic economy : with 4 tables
1
Business system management and engineering : from open issues to applications ; [this book was partially an outcome of the International Workshop on Business System Management and Engineering (BSME 2010) held in Malaga, Spain,during June-July 2010]
1
Communication across cultures
1
Consumer information systems and relationship management : design, implementation, and use
1
Contemporary issues in behavioral finance
1
Die neue Ökonomie - Chancen für Europa : [Vorträge gehalten auf der Veranstaltung "Die Neue Ökonomie - Chancen für Europa" am 17. Januar 2001 in München]
1
Dienstleistungsnetzwerke
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
E-Commerce : Perspektiven für Forschung und Praxis
1
E-marketing ; Vol. 3
1
Electronic retailing
1
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
Exploring the grand challenges for next generation e-business : 8th Workshop on E-Business, WEB 2009, Phoenix, AZ, USA, December 15, 2009 ; revised selected papers
1
Fundamentals of marketing research ; Vol. 2
1
Globalizing communications
1
Handbook of research on mobile marketing management
1
Handbook of risk and crisis communication
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Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
1
Informationswirtschaft : Innovation für die neue Ökonomie
1
Innovationsforum 2002 : [elektronische Dienste für Bibliotheken ; Websitegestaltung für Blinde, Konzeption eines E-Learning Portals, Electronic Commerce]
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
Interdisziplinäre Managementforschung und -lehre : Herausforderungen und Chancen; Norbert Szyperski zum 70. Geburtstag
1
Managerial challenges and social impacts of virtual and augmented reality
1
Managing in the information economy : current research issues
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ECONIS (ZBW)
76
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1
Effective brand building in metaverse platform : consumer-based brand equity in a virtual world (CBBE)
Catherine, S.
;
Suresh, N. V.
;
Gabriel, Reena
- In:
Omnichannel approach to co-creating customer …
,
(pp. 39-48)
.
2024
Persistent link: https://www.econbiz.de/10014531485
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2
Augmented Reality (AR) in retailing : customers' experience in luxury fashion
Mekonnen, Aster
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 91-106)
.
2024
Persistent link: https://www.econbiz.de/10014529066
Saved in:
3
The use of Augmented Reality to enhance consumer experience : the case of Kohl's Snapchat Virtual Closet and Sephora Virtual Artist
Wanick, Vanissa
;
Stallwood, James
;
Bazaki, Eirini
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 55-71)
.
2023
Persistent link: https://www.econbiz.de/10013542108
Saved in:
4
Unpacking cybersecurity trends
Naidoo, Vannie
;
Verma, Rahul
- In:
The evolution of business in the cyber age : digital …
,
(pp. 321-338)
.
2020
Persistent link: https://www.econbiz.de/10012230064
Saved in:
5
Advertising in virtual reality : a hierarchy of effects paradigm
Bodunde, Ikeola J.
;
Ohu, Eugene
- In:
Marketing Communications and Brand Development in …
,
(pp. 229-252)
.
2022
Persistent link: https://www.econbiz.de/10013274632
Saved in:
6
The future of marketing : artificial intelligence, virtual reality, and neuromarketing
Adeola, Ogechi
;
Evans, Olaniyi
;
Edeh, Jude Ndubuisi
; …
- In:
Marketing Communications and Brand Development in …
,
(pp. 253-280)
.
2022
Persistent link: https://www.econbiz.de/10013274637
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7
How can luxury fashion brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
8
Augmented reality and mobile consumers : mining reviews of AR applications for consumer perceptions
Canbolat, Zehra Nur
;
Pinarbasi, Fatih
- In:
Managerial challenges and social impacts of virtual and …
,
(pp. 76-94)
.
2020
Persistent link: https://www.econbiz.de/10012180712
Saved in:
9
An investigation of augmented reality applications from the perspectives of brand trust and purchase intentions of customers
Bilgili, Bilsen
;
Özkul, Emrah
;
Koç, Erdoğan
; …
- In:
Contemporary issues in behavioral finance
,
(pp. 53-64)
.
2019
Persistent link: https://www.econbiz.de/10012101832
Saved in:
10
Augmented reality in real stores : empirical evidence from consumers' interaction with AR in a retail format
Bonetti, Francesca
;
Pantano, Eleonora
;
Warnaby, Gary
; …
- In:
Augmented reality and virtual reality : the power of AR …
,
(pp. 3-16)
.
2019
Persistent link: https://www.econbiz.de/10011998615
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