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~subject:"Consumer behaviour"
~subject:"Printwerbung"
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Consumer behaviour
Printwerbung
Humor
428
Advertising effects
100
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100
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67
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66
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60
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Yoon, Hye Jin
6
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Warren, Caleb
4
Eisend, Martin
3
Kumar, Piyush
3
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3
Hoffmann, Stefan
2
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Chang, Yu Yao
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Cheng, David
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International journal of advertising : the review of marketing communications
6
International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising research
3
Journal of current issues and research in advertising : JCIRA
3
Health marketing quarterly
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business and psychology
2
Journal of consumer behaviour : an international research review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Marketing intelligence & planning
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Asia-Pacific journal of business administration
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Australian journal of management
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Corporate reputation review
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Dresdner Beiträge zur Betriebswirtschaftslehre
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of marketing : EJM
1
International business and economics research journal
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
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Journal of business ethics : JBE
1
Journal of interactive marketing
1
Journal of marketing communications
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Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service theory and practice
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Journal of strategic marketing
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Journal of targeting, measurement and analysis for marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Kelley School of Business Research Paper
1
Marketing theory
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Service business
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The international review of retail, distribution and consumer research
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The journal of brand management : an international journal
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1
Creating persuasive health messages on social media : effects of humor and perceived efficacy on health attitudes and intentions
Wang, Tianjiao
;
Pavelko, Rachelle
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 326-346
Persistent link: https://www.econbiz.de/10014333920
Saved in:
2
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
3
Fear vs humor appeals : a comparative study of children's responses to anti-smoking advertisements
Nicolini, Valentina
;
Cassia, Fabio
- In:
Asia-Pacific journal of business administration
14
(
2022
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10013287990
Saved in:
4
Exploring the influence mechanism of chatbot-expressed humor on service satisfaction in online customer service
Xie, Yuguang
;
Liang, Changyong
;
Zhou, Peiyu
;
Jiang, Li
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014460852
Saved in:
5
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
6
Humor on destination websites : effects of humor on attitudes and visit intentions
Godovykh, Maksim
;
Fu, Xiaoxiao
;
Leung, Xi Y.
- In:
Tourism analysis : an interdisciplinary tourism & …
28
(
2023
)
3
,
pp. 371-386
Persistent link: https://www.econbiz.de/10014423468
Saved in:
7
Influencer marketing on TikTok : the effectiveness of humor and followers' hedonic experience
Barta, Sergio
;
Belanche, Daniel
;
Fernández, Ana
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239820
Saved in:
8
Let's laugh about it! : using humor to address complainers’ online incivility
Béal, Mathieu
;
Grégoire, Yany
;
Carrillat, François A.
- In:
Journal of interactive marketing
58
(
2023
)
1
,
pp. 34-51
Persistent link: https://www.econbiz.de/10014228864
Saved in:
9
Examining tour guide humor as a driver of tourists' positive word of mouth : a comprehensive mediation model
Fu, Tianyu
;
Li, Shuhao
;
Xu, Jie
;
Liu, Min
;
Chen, Guofu
- In:
International journal of contemporary hospitality management
35
(
2023
)
5
,
pp. 1824-1843
Persistent link: https://www.econbiz.de/10014280896
Saved in:
10
Laughing in the face of embarrassment : humorous marketing messages, excitement, and embarrassing products in retail
Barney, Christian
;
Esmark Jones, Carol L.
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 979-994
Persistent link: https://www.econbiz.de/10014290874
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