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~subject:"Consumer behaviour"
~subject:"Social Web"
~subject:"Virtuelle Realität"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Social Web
Virtuelle Realität
Computerspiel
773
Video game
773
Konsumentenverhalten
236
Game theory
175
Spieltheorie
175
Social web
129
Internet marketing
118
Online-Marketing
118
Advertising effects
108
Werbewirkung
108
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75
Werbung
75
Virtual reality
67
Experiment
65
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59
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59
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44
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40
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40
Network economics
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Gamification
37
Online retailing
37
Online-Handel
37
Innovation management
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Innovationsmanagement
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Product Placement
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Product placement
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Beziehungsmarketing
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Aufsatz in Zeitschrift
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332
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34
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Sreejesh, S.
8
Vashisht, Devika
7
Dwivedi, Yogesh Kumar
5
Dwyer, Brendan
5
Ghosh, Tathagata
4
Kim, Yongjae
4
Terlutter, Ralf
4
Yoo, Byungjoon
4
Buchanan-Oliver, Margo
3
Chen, Huan
3
Evans, Nathaniel J.
3
Hennig-Thurau, Thorsten
3
Hwang, Yongjin
3
Kim, Sang Jin
3
Ko, Yong Jae
3
Papagiannidis, Savvas
3
Reijmersdal, Eva A. van
3
Seo, Yuri
3
Teng, Ching-I
3
Badrinarayanan, Vishag A.
2
Barnes, Stuart
2
Barsky, Jonathan
2
Bassiouni, Dina H.
2
Bellman, Steven
2
Buijzen, Moniek
2
Castronova, Edward
2
Cauberghe, Veroline
2
Chiou, Jyh-shen
2
Choi, Jeonghye
2
Chovancová, Miloslava
2
Dardis, Frank E.
2
Davis, Robert
2
Dens, Nathalie
2
Drayer, Joris
2
Fam, Kim Shyan
2
Flavián Blanco, Carlos
2
Goli, Mahendar
2
Guo, Yue
2
Hackley, Christopher E.
2
Hamari, Juho
2
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Journal of business research : JBR
15
Young consumers : insight and ideas for responsible marketers
11
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of consumer behaviour : an international research review
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Technological forecasting & social change : an international journal
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of retailing and consumer services
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of marketing communications
6
Psychology & marketing
5
Electronic commerce research
4
Electronic commerce research and applications
4
European Sport management quarterly : ESMQ
4
Information systems research : ISR
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of electronic commerce : IJEC
4
International journal of sports marketing & sponsorship
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of management information systems : JMIS
4
Management information systems : mis quarterly
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Electronic markets : the international journal on networked business
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
International journal of technology marketing : IJTMkt
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of electronic commerce research : JECR
3
Journal of internet commerce
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Tourism management : research, policies, practice
3
Australasian marketing journal
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
European journal of marketing
2
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ECONIS (ZBW)
332
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91
The association between gender and occupation in a gamified purchasing environment : perspective from Kosovo and Albania
Haziri, Fortesa
;
Pagria, Ina
;
Chovancová, Miloslava
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 215-231
Persistent link: https://www.econbiz.de/10012598409
Saved in:
92
Game experience as a moderator in gamified online purchasing settings
Haziri, Fortesa
;
Shabani, Lulzim
;
Chovancová, Miloslava
- In:
International journal of learning and change : IJLC
13
(
2021
)
4/5
,
pp. 399-418
Persistent link: https://www.econbiz.de/10012599084
Saved in:
93
Freemium pricing in digital games with virtual currency
Meng, Zixuan
;
Hao, Lin
;
Tan, Yong
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 481-496
Persistent link: https://www.econbiz.de/10012599861
Saved in:
94
ESports : a new era of spectator games from a consumer's viewpoint
Smith, Alan D.
;
Smith-Ditizio, Amber A.
- In:
International journal of business information systems : …
36
(
2021
)
3
,
pp. 406-431
Persistent link: https://www.econbiz.de/10012506916
Saved in:
95
Online social games : the effect of social comparison elements on continuance behaviour
Esteves, José
;
Valogianni, Konstantina
;
Greenhill, Anita
- In:
Information & management : the internat. journal of …
58
(
2021
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012533603
Saved in:
96
The role of social network sites on the relationship between game users and developers : an evolutionary game analysis of virtual goods
Chen, Hao
;
Chen, Hai-Tao
- In:
Information technology and management
22
(
2021
)
2
,
pp. 67-81
Persistent link: https://www.econbiz.de/10012544956
Saved in:
97
When cocreation turns into codestruction
Pera, Rebecca
;
Menozzi, Anna
;
Abrate, Graziano
;
Baima, …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 222-232
Persistent link: https://www.econbiz.de/10012494507
Saved in:
98
Casino-induced satisfaction of needs and casino customer loyalty : the moderating role of subjective norms and perceived gaming value
Tsai, Henry
;
Fong, Lawrence Hoc Nang
- In:
Journal of travel and tourism marketing
38
(
2021
)
5
,
pp. 478-490
Persistent link: https://www.econbiz.de/10012607326
Saved in:
99
Does fun or freebie increase in-app purchase? : analyzing effects of enjoyment and item experience intention to purchase mobile game contents
Jang, Moonkyoung
;
Lee, Rumi
;
Yoo, Byungjoon
- In:
Information systems and e-business management : ISeB
19
(
2021
)
2
,
pp. 439-457
Persistent link: https://www.econbiz.de/10012616916
Saved in:
100
Virtual reality advertising with brand experiences : the effects of media devices, virtual representation of the self, and self-presence
Song, Hayeon
;
Kim, Jihyun
;
Nguyen, Thao P. H.
;
Lee, Kwan Min
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10012650631
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