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~subject:"Consumer behaviour"
~subject:"Social Web"
~type_genre:"Book section"
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Consumer behaviour
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Camilleri, Mark Anthony
5
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3
Kirchhoff, Sabine
3
Meckel, Miriam
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Adeola, Ogechi
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Agozie, Divine Quase
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Berg, Kati Tusinski
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2
Brunel, Frédéric F.
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2
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2
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Labusch, Nils
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Leppäniemi, Matti
2
Lewis, Rob
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Social media and crisis communication
18
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
11
Strategic corporate communication in the digital age
9
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
8
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
6
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
5
Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
5
Ethical practice of social media in public relations
5
Communicating corporate social responsibility : perspectives and practice
4
Handbook of research in mobile business : technical, methodological, and social perspectives
4
Handbook of research on mobile marketing management
4
Information communication technologies and emerging business strategies
4
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
4
New media and public relations
4
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
4
Social-Media-Handbuch : Theorien, Methoden, Modelle
4
Trust and communication : findings and implications of trust research
4
Corporate social responsibility in the digital age
3
Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Digital transformation in journalism and news media : media management, media convergence and globalization
3
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Online-Kommunikation im Social Web : Mythen, Theorien und Praxisbeispiele
3
Phantom ex machina : digital disruption's role in business model transformation
3
Sport public relations and communication
3
The behavioral enterprise
3
Agrarwirtschaft in der Informationsgesellschaft : 39. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V. vom 30. September bis 2. Oktober 1998 in Bonn
2
Analyzing the strategic role of social networking in firm growth and productivity
2
Communication across cultures
2
Conference proceedings Trends in Business Communication 2020
2
Contemporary issues in business economics and finance
2
Corporate social responsibility and corporate governance : concepts, perspectives and emerging trends in Ibero-Amberia
2
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
2
Digital Business in Africa : Social Media and Related Technologies
2
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
2
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
2
Digitale Medien im Unternehmen : Perspektiven des betrieblichen Einsatzes von neuen Medien
2
Digitalization in organizations
2
E-collaboration in modern organizations : initiating and managing distributed projects
2
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ECONIS (ZBW)
519
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1
Intercultural service encounters in the post-COVID-19 world : a research agenda
Sharma, Piyush
- In:
A Research Agenda for Service Marketing
,
(pp. 283–298)
.
2024
Persistent link: https://www.econbiz.de/10014517997
Saved in:
2
CSR
communication
on social media as a driver of the non-financial performance of the firm : role of chief executive officers and senior executives in CSR
communication
: a viewpoi...
Thakur, Shivani
- In:
Corporate Social Responsibility in Difficult Times
,
(pp. 3-17)
.
2023
Persistent link: https://www.econbiz.de/10014318048
Saved in:
3
How employees gain meta-knowledge using enterprise social networks : a validation and extension of
communication
visibility theory
Engelbrecht, Adrian
;
Gerlach, Jin P.
;
Benlian, Alexander
; …
- In:
Discovery and diffusion of digital innovations : an …
,
(pp. 17-41)
.
2019
Persistent link: https://www.econbiz.de/10012108582
Saved in:
4
Strategic dialogic
communication
through digital media during COVID-19 crisis
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012490999
Saved in:
5
Corporate
communication
through social networks : the identification of the key dimensions for dialogic
communication
Capriotti, Paul
;
Zeler, Ileana
;
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 33-51)
.
2021
Persistent link: https://www.econbiz.de/10012491070
Saved in:
6
Trust within the coach-athlete relationshi0p through digital
communication
Querfurth-Böhnlein, Sydney Carola
;
Schücker, Linda
; …
- In:
Trust and communication : findings and implications of …
,
(pp. 273-293)
.
2021
Persistent link: https://www.econbiz.de/10012592629
Saved in:
7
The process of selecting influencers for marketing purposes in an organisation
Huttula, Tia
;
Karjaluoto, Heikki
- In:
Industry 5.0 : Creative and Innovative Organizations
,
(pp. 27-53)
.
2023
Persistent link: https://www.econbiz.de/10014317822
Saved in:
8
Creating value in organizational
communication
: analyzing twitter messages for effective message characteristics
Agozie, Divine Quase
;
Nat, Muesser C.
;
Edu, Sam A.
; …
- In:
Digital innovations, business and society in Africa : …
,
(pp. 97-114)
.
2022
Persistent link: https://www.econbiz.de/10012820993
Saved in:
9
Blurring the lines : how social media managers transform business
communication
Nowak, Rosemarie
;
Rudeloff, Christian
;
Pakura, Stefanie
- In:
Conference proceedings Trends in Business Communication 2020
,
(pp. 129-148)
.
2021
Persistent link: https://www.econbiz.de/10012662511
Saved in:
10
Communicating in media dark areas
Kumar, Dinesh
;
Gupta, Punam
- In:
Effective strategies for communicating insights in business
,
(pp. 141-156)
.
2021
Persistent link: https://www.econbiz.de/10012601421
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