//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
~subject:"Theorie"
~subject:"Unternehmensnetzwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Industriegütermarketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Theorie
Unternehmensnetzwerk
B-to-B-Marketing
3,473
Business-to-business marketing
3,473
Lieferantenmanagement
1,482
Supplier relationship management
1,482
Relationship marketing
762
Beziehungsmarketing
758
Marketingmanagement
453
Marketing management
437
Investitionsgütermarketing
397
Electronic Commerce
350
E-commerce
342
Deutschland
313
Theory
309
Germany
301
Verkauf
283
Business-to-Business-Marketing
281
Selling
275
Brand management
266
Markenführung
266
Salespeople
264
Verkaufspersonal
264
Marketing
227
Konsumentenverhalten
209
Business network
191
Social Web
182
Social web
182
B2B
171
Value creation
166
Betriebliche Wertschöpfung
165
Online-Marketing
165
Bundling strategy
160
Customer satisfaction
160
Kundenzufriedenheit
160
Leistungsbündel
160
Internet marketing
154
Kundenwert
148
Customer value
147
more ...
less ...
Online availability
All
Undetermined
232
Free
51
Type of publication
All
Article
412
Book / Working Paper
269
Type of publication (narrower categories)
All
Article in journal
346
Aufsatz in Zeitschrift
346
Hochschulschrift
145
Thesis
133
Bibliografie enthalten
79
Bibliography included
79
Aufsatz im Buch
68
Book section
68
Graue Literatur
43
Non-commercial literature
43
Collection of articles of several authors
30
Sammelwerk
30
Case study
22
Fallstudie
22
Lehrbuch
22
Textbook
18
Aufsatzsammlung
16
Arbeitspapier
11
Working Paper
11
Konferenzschrift
8
Handbook
6
Handbuch
6
Systematic review
4
Übersichtsarbeit
4
Conference paper
3
Conference proceedings
3
Festschrift
3
Glossar enthalten
3
Glossary included
3
Konferenzbeitrag
3
Collection of articles written by one author
2
Sammlung
2
Advisory report
1
Bibliografie
1
Gutachten
1
more ...
less ...
Language
All
English
429
German
248
French
2
Polish
2
Swedish
1
Author
All
Backhaus, Klaus
17
Kleinaltenkamp, Michael
17
Henneberg, Stephan
11
Naudé, Peter
8
Johnston, Wesley J.
7
Homburg, Christian
6
Plinke, Wulff
6
Cova, Bernard
5
Mohan, Mayoor
5
Snehota, Ivan
5
Albers, Sönke
4
Casidy, Riza
4
Ellis, Nick
4
Fließ, Sabine
4
Ford, David
4
Jacob, Frank
4
Klarmann, Martin
4
Kliche, Mario
4
Nyadzayo, Munyaradzi W.
4
Rod, Michel
4
Strothmann, Karl-Heinz
4
Weiber, Rolf
4
Andersen, Poul Houman
3
Baumgarth, Carsten
3
Brown, Brian P.
3
Bruhs, Sarah Maria
3
Bush, Alan J.
3
Büschken, Joachim
3
Cantù, Chiara
3
Claßen, Matthias
3
Corsaro, Daniela
3
Flory, Markus
3
Hermanns, Arnold
3
Hüttner, Manfred
3
Keränen, Joona
3
Krafft, Manfred
3
Krause, Juliane
3
La Rocca, Antonella
3
Lowe, Sid
3
Marra, Andreas
3
more ...
less ...
Institution
All
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
Springer Fachmedien Wiesbaden
2
University of Madras / Department of Commerce
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Deutscher Universitäts-Verlag GmbH
1
Fördergesellschaft Marketing an der Universität Augsburg
1
German American Conference on Industrial Marketing <1984, Mainz>
1
Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
IMP Group
1
Institut für Markt- und Distributionsforschung <Köln>
1
Institute of Marketing. Industrial Market Research, Ltd.
1
Ruhr-Universität Bochum
1
Universität Rostock
1
Universität Ulm
1
Verlag Dr. Kovač
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
130
The journal of business & industrial marketing
48
Journal of business research : JBR
21
Journal of business-to-business marketing
20
Gabler Edition Wissenschaft
18
Europäische Hochschulschriften / 5
11
SpringerLink / Bücher
8
Entwicklungen des Investitionsgütermarketing
6
Gabler Edition Wissenschaft / Business-to-Business-Marketing
6
Research
6
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Springer eBook Collection
5
Technischer Vertrieb
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Gabler-Edition Wissenschaft
4
Journal of personal selling & sales management : JPSSM
4
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
4
Berichte aus der Betriebswirtschaft
3
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
3
DUV / Wirtschaftswissenschaft
3
European journal of marketing : EJM
3
Field guide to case study research in business-to-business marketing and purchasing
3
Journal of retailing and consumer services
3
Journal of the Academy of Marketing Science
3
Kompetenztransfer im Investitionsgütermarketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
The journal of personal selling & sales management : JPSSM
3
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
2
Besondere Vertriebserfolge durch systematische Marktbearbeitung : Tagung Bad Honnef, 13. bis 15. Juni 1996
2
Birkbeck working papers in economics and finance : BWPEF
2
Business-to-Business-Marketing
2
Die Betriebswirtschaft : DBW
2
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
2
European journal of marketing
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
more ...
less ...
Source
All
ECONIS (ZBW)
681
Showing
1
-
10
of
681
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
2
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
3
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
4
Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
5
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
6
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
7
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
8
A case for conducting business-to-business experiments with multi-arm multi-stage adaptive designs
Legare, Jonathan
;
Yao, Ping
;
Lo, Victor S.
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 490-502
Persistent link: https://www.econbiz.de/10014374934
Saved in:
9
Investigating B2B innovation platforms from a complexity perspective : a simulation-based approach
Schmid, Marius
-
2023
Persistent link: https://www.econbiz.de/10014414046
Saved in:
10
Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations
Endres, Herbert
;
Helm, Roland
;
Schmitz, Christian
; …
- In:
The journal of product innovation management : an …
40
(
2023
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10014291979
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->