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~subject:"Consumer behaviour"
~subject:"Theorie"
~type_genre:"Conference paper"
~type_genre:"Fallstudie"
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Consumer behaviour
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of production economics
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Marketing letters : a journal of research in marketing
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Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
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Reinventing management strategies : the design for future ; issues in marketing and finance
1
Review of agricultural economics : RAE
1
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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ECONIS (ZBW)
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1
How fair is the handling of the claimant customer? : a comparison between the e-mail and telephone channels
Tahali, Sara
;
Yildiz, Hélène
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 129-141)
.
2022
Persistent link: https://www.econbiz.de/10013338063
Saved in:
2
Optimizing Instagram as a digital marketing channel : a qualitative study at Larnis
Shigeno, Y.
;
Widhaningrat, S. K.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 45-48)
.
2020
Persistent link: https://www.econbiz.de/10012224764
Saved in:
3
Transshipments of cross-channel returned products
Dijkstra, Arjan S.
;
Heide, G. van der
;
Roodbergen, Kees Jan
- In:
International journal of production economics
209
(
2019
),
pp. 70-77
Persistent link: https://www.econbiz.de/10012013064
Saved in:
4
The effects of multi-channel assortment integration on customer confusion
Bertrandie, Laura
;
Zielke, Stephan
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011853896
Saved in:
5
Configurations of business strategy and marketing channels for e-commerce and traditional retail formats : a qualitative comparisonanalysis (QCA) in sporting goods retailing
Johansson, Tobias
;
Kask, Johan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 326-333
Persistent link: https://www.econbiz.de/10011629446
Saved in:
6
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
7
Comparing online and in-store risks in multichannel shopping
Bezes, Christophe
- In:
International journal of retail & distribution management
44
(
2016
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10011515634
Saved in:
8
Channel design to enrich customers' shopping experiences : synchronizing clicks with bricks in an omni-channel perspective, the Direct Optic case
Picot-Coupey, Karine
;
Huré, Elodie
;
Piveteau, Lauren
- In:
International journal of retail & distribution management
44
(
2016
)
3
,
pp. 336-368
Persistent link: https://www.econbiz.de/10011515906
Saved in:
9
Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
10
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
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