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~subject:"Consumer behaviour"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Fernsehprogramm"
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Consumer behaviour
USA
Fernsehprogramm
347
Television programme
345
United States
87
Television
58
Fernsehen
56
Advertising effects
48
Werbewirkung
48
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Aufsatz in Zeitschrift
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113
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Mixon, Franklin G.
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1
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The journal of media economics
14
Journal of advertising research
7
JMM : the international journal on media management
4
The American journal of economics and sociology
4
Journal of promotion management : JPM
3
Journal of sports economics
3
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3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Applied economics
2
Applied economics letters
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European journal of marketing : EJM
2
International journal of sport finance
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Marketing theory
2
Sport management review
2
The journal of law & economics
2
Applied financial economics
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
Atlantic economic journal : AEJ
1
Australasian marketing journal
1
Brookings-Wharton papers on urban affairs
1
Economic development : journal of the Institute of Economics, Skopje
1
Economics letters
1
European journal of law and economics
1
Financial services review : the journal of individual financial management
1
Health marketing quarterly
1
Information economics and policy : IEP
1
International business and economics research journal
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of arts management
1
International journal of critical accounting : IJCA
1
International journal of entrepreneurship and small business
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Jahrbuch Seniorenmarketing
1
Journal of behavioral and experimental economics
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
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113
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1
Rent control according to Seinfeld
Sanders, shane
;
Luccasen, R. Andrew, III
;
Alakshendra, …
- In:
The American journal of economics and sociology
82
(
2023
)
2
,
pp. 151-161
Persistent link: https://www.econbiz.de/10014312289
Saved in:
2
European men's club football in the eyes of consumers : the determinants of television broadcast demand
Macedo, Anthony
;
Dias, Marta Ferreira
;
Mourão, Paulo Reis
- In:
Journal of sports economics
24
(
2023
)
5
,
pp. 579-623
Persistent link: https://www.econbiz.de/10014295385
Saved in:
3
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
4
Examining the influence of endorser credibility on brand placements in reality shows through placement appeal : emotional vs rational appeal
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Jegan, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 759-790
Persistent link: https://www.econbiz.de/10014287770
Saved in:
5
Feeling the heat? : fear of failure and performance
Chong, Alberto
;
Chong, Marco Z.
- In:
Kyklos : international review for social sciences
76
(
2023
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10014311244
Saved in:
6
How do global audiences of TV shows take shape? : evidence from Netflix
Jang, Moonkyoung
;
Kim, Dokyung
;
Baek, Hyunmi
- In:
Applied economics letters
30
(
2023
)
3
,
pp. 285-291
Persistent link: https://www.econbiz.de/10013553194
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7
Broadcaster choice and audience demand for live sport games : panel analyses of the Korea Baseball Organization
Kim, Kihan
;
Sung, Hojun
;
Noh, Yeayoung
;
Lee, Kimoon
- In:
Journal of sport management : the official journal of …
36
(
2022
)
5
,
pp. 488-499
Persistent link: https://www.econbiz.de/10013382131
Saved in:
8
The role of tournament relevance for football matches on free-to-air television
Gasparetto, Thadeu
;
Barajas, Angel
- In:
International journal of sport finance
15
(
2020
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10012595556
Saved in:
9
Mapping between placement strategies and placed product attributes in television programs
Chan, Fong Yee
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 780-798
Persistent link: https://www.econbiz.de/10012314017
Saved in:
10
Adolescent perceptions of black-oriented media: "the day Beyoncé turned Black" : can Black-oriented films and TV programs be marketed more broadly?
Ellithorpe, Morgan E.
;
Hennessy, Michael
;
Bleakley, Amy
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 158-170
Persistent link: https://www.econbiz.de/10012109422
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