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~subject:"Consumer behaviour"
~type_genre:"Book section"
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
1
Augmented reality and virtual reality : the power of AR and VR for business
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Commercial transactions in the virtual world : issues and opportunities
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Consumer information systems and relationship management : design, implementation, and use
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Contemporary issues in behavioral finance
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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Electronic Services
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
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Exploring the grand challenges for next generation e-business : 8th Workshop on E-Business, WEB 2009, Phoenix, AZ, USA, December 15, 2009 ; revised selected papers
1
Handbook of research on mobile marketing management
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
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Managerial challenges and social impacts of virtual and augmented reality
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
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Omnichannel approach to co-creating customer experiences through metaverse platforms
1
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
1
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
1
The Routledge companion to digital consumption
1
Transforming gaming and computer simulation technologies across industries
1
Ökonomie der Werte : Festschrift zum 65. Geburtstag von Michael Hutter
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Augmented Reality (AR) in retailing : customers' experience in luxury fashion
Mekonnen, Aster
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 91-106)
.
2024
Persistent link: https://www.econbiz.de/10014529066
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2
Effective brand building in metaverse platform : consumer-based brand equity in a virtual world (CBBE)
Catherine, S.
;
Kiruthiga, V.
;
Suresh, N. V.
;
Gabriel, Reena
- In:
Omnichannel approach to co-creating customer …
,
(pp. 39-48)
.
2024
Persistent link: https://www.econbiz.de/10014531485
Saved in:
3
The use of Augmented Reality to enhance consumer experience : the case of Kohl's Snapchat Virtual Closet and Sephora Virtual Artist
Wanick, Vanissa
;
Stallwood, James
;
Bazaki, Eirini
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 55-71)
.
2023
Persistent link: https://www.econbiz.de/10013542108
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4
Advertising in virtual reality : a hierarchy of effects paradigm
Bodunde, Ikeola J.
;
Ohu, Eugene
- In:
Marketing Communications and Brand Development in …
,
(pp. 229-252)
.
2022
Persistent link: https://www.econbiz.de/10013274632
Saved in:
5
The future of marketing : artificial intelligence, virtual reality, and neuromarketing
Adeola, Ogechi
;
Evans, Olaniyi
;
Edeh, Jude Ndubuisi
; …
- In:
Marketing Communications and Brand Development in …
,
(pp. 253-280)
.
2022
Persistent link: https://www.econbiz.de/10013274637
Saved in:
6
How can luxury fashion brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
7
Augmented reality and mobile consumers : mining reviews of AR applications for consumer perceptions
Canbolat, Zehra Nur
;
Pinarbasi, Fatih
- In:
Managerial challenges and social impacts of virtual and …
,
(pp. 76-94)
.
2020
Persistent link: https://www.econbiz.de/10012180712
Saved in:
8
Augmented reality in real stores : empirical evidence from consumers' interaction with AR in a retail format
Bonetti, Francesca
;
Pantano, Eleonora
;
Warnaby, Gary
; …
- In:
Augmented reality and virtual reality : the power of AR …
,
(pp. 3-16)
.
2019
Persistent link: https://www.econbiz.de/10011998615
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9
An investigation of augmented reality applications from the perspectives of brand trust and purchase intentions of customers
Bilgili, Bilsen
;
Özkul, Emrah
;
Koç, Erdoğan
; …
- In:
Contemporary issues in behavioral finance
,
(pp. 53-64)
.
2019
Persistent link: https://www.econbiz.de/10012101832
Saved in:
10
Opportunities and challenges of augmented reality shopping in emerging markets
Abed, Salma S.
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 107-117)
.
2018
Persistent link: https://www.econbiz.de/10011825148
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