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~subject:"Consumer behaviour"
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Search: subject_exact:"Senioren"
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Consumer behaviour
Elderly people
7,587
Ältere Menschen
7,587
USA
1,134
Altersvorsorge
1,117
Retirement provision
1,116
United States
1,115
Alternde Bevölkerung
1,075
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976
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976
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942
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920
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883
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Alter
550
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549
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410
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390
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372
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353
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348
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Moschis, George P.
14
Yoon, Carolyn
11
Heiss, Florian
9
Kohlbacher, Florian
8
Guido, Gianluigi
7
McFadden, Daniel
7
Winter, Joachim
7
Landschulze, Sebastian
6
Amatulli, Cesare
5
Borella, Margherita
5
Cole, Catherine A.
5
Drolet, Aimee
5
Helm, Roland
5
Hurd, Michael D.
5
Laurent, Gilles
5
Shigeoka, Hitoshi
5
Commault, Jeanne
4
De Nardi, Mariacristina
4
Herstatt, Cornelius
4
Hurst, Erik
4
Kling, Jeffrey R.
4
Mathur, Anil
4
Mullainathan, Sendhil
4
Pettigrew, Simone
4
Shafir, Eldar
4
Sudbury-Riley, Lynn
4
Beatty, Timothy K. M.
3
Beznoska, Martin
3
Blow, Laura
3
Blundell, Richard W.
3
Burns, Amy
3
Crossley, Thomas F.
3
Drolet, Aimee Leigh
3
Fisher, Jonathan
3
Fon Sim Ong
3
Frank, Richard G.
3
Gittenberger, Ernst
3
Guillemot, Samuel
3
Jang, Soocheong
3
Kwon, Wi-suk
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7
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2
Österreichisches Institut für Wirtschaftsforschung
2
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Axel-Springer-Verlag / Marketing Anzeigen
1
Deutsch-Japanischer Wirtschaftskreis
1
European Society for Opinion and Marketing Research
1
Europäische Kommission / Generaldirektion Kommunikationsnetze, Inhalte und Technologien
1
Fachtagung „Betriebliche und unternehmerische Dimensionen des demografischen Wandels für KMUs“ <2013, Halle (Saale)>
1
Friedrich-Ebert-Stiftung / Abteilung Arbeits- und Sozialforschung
1
Institut für Relationship Marketing <Graz>
1
Institute for Fiscal Studies
1
Japan Economic Research Center
1
Japan Society <New York, NY>
1
Oxford Economics Ltd.
1
Springer Fachmedien Wiesbaden
1
Technopolis Ltd. <Brighton>
1
Verlag Dr. Kovač
1
Österreichischer Seniorenrat
1
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International journal of consumer studies
17
Journal of retailing and consumer services
12
Working paper / National Bureau of Economic Research, Inc.
10
Journal of business research : JBR
7
NBER Working Paper
7
NBER working paper series
7
The silver market phenomenon : marketing and innovation in the aging society
7
Journal of marketing management : MM
6
Psychology & marketing
6
The aging consumer : perspectives from psychology and marketing
6
The journal of services marketing
6
International journal of hospitality management
5
Journal of fashion marketing and management
5
The aging consumer : perspectives from psychology and economics
5
The international review of retail, distribution and consumer research
5
Health marketing quarterly
4
International journal of pharmaceutical and healthcare marketing : IJPHM
4
International journal of retail & distribution management
4
Jahrbuch Seniorenmarketing
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of consumer behaviour : an international research review
4
Journal of travel and tourism marketing
4
Marketing letters : a journal of research in marketing
4
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
3
European journal of marketing
3
Ilmenauer Schriften zur Betriebswirtschaftslehre
3
International journal of contemporary hospitality management
3
Journal of advertising research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of financial services marketing : JFSM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
MEA discussion papers
3
Marketing and consumer psychology series
3
SpringerLink / Bücher
3
Technological forecasting & social change : an international journal
3
The silver market phenomenon : business opportunities in an era of demographic change
3
Working papers / Institute of Economic Research SAS
3
55plus Marketing : Zukunftsmarkt Senioren
2
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
2
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ECONIS (ZBW)
499
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31
Legitimacy association of an aged brand : shelter for a brand suffering from consumers' perceptions of incompetence
Ryu, Hyerin
;
Jun, Sunkyu
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014434850
Saved in:
32
What we do know and don't know about marketing communications on mature consumers
Yannopoulou, Natalia
;
Manika, Danae
;
Koblarp Chandrasapth
; …
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 1969-1995
Persistent link: https://www.econbiz.de/10014342188
Saved in:
33
Fostering healthy ageing through understanding food coping strategies
Dyen, Margot
;
Gourmelen, Andréa
;
Guillemot, Samuel
; …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2572-2591
Persistent link: https://www.econbiz.de/10014448561
Saved in:
34
Investigating older consumers' acceptance factors of autonomous vehicles
Park, Jein
;
Han, Semi
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014252000
Saved in:
35
Selecting, optimizing, and compensating during lockdown : how older consumers use social networking services to improve social well-being
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
;
Wang, Zilin
- In:
Journal of interactive marketing
58
(
2023
)
2/3
,
pp. 301-320
Persistent link: https://www.econbiz.de/10014252991
Saved in:
36
The light at the end of the tunnel : marketing to seniors
Hirsch, Peter B.
- In:
The journal of business strategy
44
(
2023
)
2
,
pp. 114-116
Persistent link: https://www.econbiz.de/10014253295
Saved in:
37
The influence of need for cognition and need for emotion on elderly responses to advertising : an exploratory study and implications for change in management
Safraou, Imen
;
Guiot, Denis
- In:
Journal of organizational change management
36
(
2023
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10014280538
Saved in:
38
Why casting older female models is good for advertising : the positive effects of challenging the underrepresentation of older women in ads
Berg, Hanna
;
Liljedal, Karina T.
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014283824
Saved in:
39
Old age risks, consumption, and insurance
Blundell, Richard W.
;
Borella, Margherita
;
Commault, Jeanne
-
2023
Persistent link: https://www.econbiz.de/10014266730
Saved in:
40
Machine autonomy for rehabilitation of elderly people : a trade-off between machine intelligence and consumer trust
Shareef, Mahmud Akhter
;
Ahmed, Jashim Uddin
;
Giannakis, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014304014
Saved in:
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