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~subject:"Consumer motivations"
~subject:"Online-Handel"
~subject:"Relationship marketing"
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Consumer motivations
Online-Handel
Relationship marketing
Motivation
295
Motivations
220
motivations
204
Consumer behaviour
167
Konsumentenverhalten
163
Holiday behaviour
107
Urlaubsverhalten
107
Tourism
96
Tourismus
91
Entrepreneurship
68
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68
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67
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63
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52
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52
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39
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39
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37
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33
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30
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30
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28
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28
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26
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26
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25
intrinsic motivations
25
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22
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22
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22
Customer satisfaction
21
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21
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De Canio, Francesca
3
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3
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3
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2
Fernandes, Teresa
2
Gori, Keith
2
Han, Heesup
2
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2
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2
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2
Nunes, Paulo A.L.D.
2
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2
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1
Akram, Umair
1
Al-Ansi, Amr
1
Ali, Ayaz
1
Almeida Santana, Arminda
1
Ameen, Nisreen
1
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1
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1
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1
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1
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1
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1
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1
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Journal of global fashion marketing : JGfM
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of internet commerce
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of small business strategy
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Marketing intelligence & planning
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Middle East journal of management : MEJM
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ECONIS (ZBW)
59
Other ZBW resources
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BASE
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EconStor
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1
What drives consumers towards shared luxury services? : a comparison of sequential versus simultaneous sharing
Boukis, Achilleas
;
Christodoulides, George
;
Semaan, Rania W.
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550972
Saved in:
2
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
3
Exploring channel switching in the aftermath of the Covid-19 pandemic : are shoppers all driven by the same
motivations
?
De Canio, Francesca
;
Fuentes-Blasco, Maria
;
Martinelli, …
- In:
International journal of retail and distribution management
51
(
2023
)
12
,
pp. 1656-1676
Persistent link: https://www.econbiz.de/10014484175
Saved in:
4
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
5
It takes a village! : customer value co-creation behavior in restaurant social media-based brand community
Song, Jahyun
;
Qu, Hailin
;
Li, Xiang
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
2
,
pp. 327-352
Persistent link: https://www.econbiz.de/10014633506
Saved in:
6
Hedonic shopping
motivations
and obsessive-compulsive buying on the Internet
Ali, Ayaz
;
Li, Chen
;
Hussain, Ashfaque
;
Bakhtawar
- In:
Global business review
25
(
2024
)
1
,
pp. 198-215
Persistent link: https://www.econbiz.de/10014634181
Saved in:
7
Unveiling promotion-induced variety-seeking : the roles of various types of promotional rewards and shopping
motivations
Bandyopadhyay, Nirmalya
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1257-1273
Persistent link: https://www.econbiz.de/10015056984
Saved in:
8
Buying perfume in the digital age : a study on e-shoppers' perceptions and typologies
Barbosa, Belem
;
Mahdavi, Mehdi
;
Oliveira, Zaíla
; …
- In:
Asian journal of business and accounting : AJBA
14
(
2021
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10012587268
Saved in:
9
Online purchase intention in Chinese social commerce platforms : being emotional or rational?
Akram, Umair
;
Junaid, Muhammad
;
Zafar, Abaid Ullah
;
Li, …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665831
Saved in:
10
I am feeling so good! :
motivations
for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
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