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~subject:"Content Management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Sammlung"
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Search: subject_exact:"Enterprise content management"
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Content Management
Content management
99
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20
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20
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14
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Brand Content : die Marke als Medienereignis
18
Leitfaden Online-Marketing ; [Bd. 1]
5
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
4
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; conference proceedings ; [as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
4
Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
2
Digital and social media marketing : a results-driven approach
2
Handbuch Medienmanagement : mit 46 Tabellen
2
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
2
Knowledge enterprise: intelligent strategies in product design, manufacturing, and management : proceedings of PROLAMAT 2006, IFIP TC5 international conference, June 15-17 2006, Shanghai, China
2
Knowledge management in practice : connections and context
2
Management and innovation in the media industry
2
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
2
Web information systems and technologies : third international conference ; WEBIST 2007, Barcelona, Spain, March 3 - 6, 2007 ; revised selected papers
2
Applying predictive analytics within the service sector
1
Basic themes
1
Business information systems workshops : BIS 2013 international workshops, Poznań, Poland, June 19-20, 2013 ; revised papers
1
Business leadership : a Jossey-Bass reader
1
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
1
Corporate Governance, Risk Management und Compliance : innovative Konzepte und Strategien
1
Cross-cultural exposure and connections : intercultural learning for global citizenship
1
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
1
E-Business, M-Business und T-Business : digitale Erlebniswelten aus Sicht von Consulting-Unternehmen
1
E-Learning-Management
1
E-commerce trends for organizational advancement : new applications and methods
1
E-retailing challenges and opportunities in the global marketplace
1
Electronic business : theoretische Aspekte und Anwendungen in der betrieblichen Praxis ; Festschrift für Jörg Biethahn ; mit 13 Tabellen
1
Enterprise architecture management in der Praxis : Wandel, Komplexität und IT-Kosten im Unternehmen beherrschen
1
Enterprise information management : when information becomes inspiration
1
Enterprise information systems design, implementation and management : organizational applications
1
Flexibilität und Stabilität in der Verlags- und Medienbranche : Konzepte beidhändiger Unternehmensstrategien
1
Global marketing strategies for the promotion of luxury goods
1
Handbook of research on customer engagement
1
Handbook of research on enterprise systems
1
Handbook of social media management : value chain and business models in changing media markets
1
Handbuch prozessorientiertes Wissensmanagement : Methoden und Praxis
1
Information resources management ; Vol. 4
1
Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009
1
Instrumente zur Gestaltung von After Sales Services
1
Internetbasierte Nachhaltigkeitsberichterstattung : maßgeschneiderte Stakeholder-Kommunikation mit IT
1
Key challenges and opportunities in Web entrepreneurship
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ECONIS (ZBW)
99
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1
A typology of brand-related content on social media
Gross, Jana
- In:
The SAGE handbook of social media marketing
,
(pp. 263-275)
.
2022
Persistent link: https://www.econbiz.de/10013368577
Saved in:
2
"Essays on the role of content in digital marketing communications"
Sander, Verena
-
2019
Persistent link: https://www.econbiz.de/10012110455
Saved in:
3
Crossing borders with content marketing
Singh, Priyanka
- In:
Cross-cultural exposure and connections : intercultural …
,
(pp. 243-260)
.
2021
Persistent link: https://www.econbiz.de/10012270598
Saved in:
4
Leveraging user-generated content: a visual case analysis of Contiki's brand co-creation campaign
Ouschan, Robyn
;
Turkington, Jay
;
Napoli, Julie
- In:
Handbook of research on customer engagement
,
(pp. 329-357)
.
2019
Persistent link: https://www.econbiz.de/10013163394
Saved in:
5
Search engine optimisation : strategy implementation
Heinze, Aleksej
- In:
Digital and social media marketing : a results-driven …
,
(pp. 161-189)
.
2017
Persistent link: https://www.econbiz.de/10011582701
Saved in:
6
Content marketing
Iredale, Sophie
;
Heinze, Aleksej
;
Williams, Martin J.
- In:
Digital and social media marketing : a results-driven …
,
(pp. 214-237)
.
2017
Persistent link: https://www.econbiz.de/10011582710
Saved in:
7
Brand reputation in the Facebook era : the impact of user generated content in brand reputation management brand reputation in the Facebook era
Bernal, Pedro Mir
- In:
Key challenges and opportunities in Web entrepreneurship
,
(pp. 171-187)
.
2017
Persistent link: https://www.econbiz.de/10011690382
Saved in:
8
Personalized content recommendation engine for web publishing services using textmining and predictive analytics
Öztayşi, Başar
;
Tekin, Ahmet Tezcan
;
Özdikicioğlu, …
- In:
Applying predictive analytics within the service sector
,
(pp. 113-124)
.
2017
Persistent link: https://www.econbiz.de/10011637807
Saved in:
9
Content strategies in the era of digital marketing
Martínez-Rolán, Xabier
;
Piñeiro-Otero, Teresa
- In:
Management and technological challenges in the digital age
,
(pp. 149-176)
.
2017
Persistent link: https://www.econbiz.de/10011818663
Saved in:
10
Conceptualizing and measuring content marketing in luxury firms : an exploratory analysis
Rancati, Elisa
;
Gordini, Niccolo
;
Capatina, Alexandru
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 109-132)
.
2016
Persistent link: https://www.econbiz.de/10011484651
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