Yacob, Syahmardi; Johannes; Edward, Edward; Sulistiyo, Urip - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 24 (2023) 1, pp. 271-281
The study aims to investigated of iGen customer loyalty model that effected by service quality, culture, loyalty …,loyalty programs, and trust are combined to predict customer loyalty. Trust and loyalty programs exert a more powerful impact on … customer loyalty than service quality and culture variables. Customer satisfaction acts as a mediator in the relationship …