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~subject:"Customer data"
~type_genre:"Thesis"
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Customer data
Kundendaten
18
Beziehungsmarketing
11
Deutschland
11
Germany
11
Relationship marketing
11
Data protection
6
Datenschutz
6
Kundenmanagement
6
Theorie
6
Theory
6
Computer-assisted marketing
5
IT-gestütztes Marketing
5
Direktmarketing
4
Informationsmanagement
4
Kundendatenbank
4
Direct marketing
3
Information management
3
Big Data
2
Consumer behaviour
2
Customer analysis
2
Data Mining
2
Datenerhebung
2
Datenqualität
2
Estimation
2
Financial sector
2
Financial services
2
Finanzdienstleistung
2
Finanzsektor
2
Individualism
2
Individualismus
2
Konsumentenverhalten
2
Kundenanalyse
2
Market segmentation
2
Marketinginformationssystem
2
Marktsegmentierung
2
Mobile Marketing
2
Mobile marketing
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Online-Marketing
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72
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44
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44
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30
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21
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German
8
English
4
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Burmann, Christoph
1
Eling, Nicole
1
Görz, Quirin
1
Hurk, Evelien van der
1
Jung, Reinhard
1
Mecking, Rebecca-Ariane
1
Rankl, Stefanie
1
Ringel, Daniel
1
Rosenberger, Marcel
1
Rühl, Denise
1
Schögel, Marcus
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Thaper, Carla
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Walter, Julia
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ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Innovatives Markenmanagement
1
Schriften zum innovativen Marketing
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Schriftenreihe Studien zur Wirtschaftsinformatik
1
Schriftenreihe electronic commerce, marketing & finance
1
Springer Gabler Research
1
Springer-Gabler Research
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ECONIS (ZBW)
11
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1
Passengers, information, and disruptions
Hurk, Evelien van der
-
2015
Persistent link: https://www.econbiz.de/10011341168
Saved in:
2
Beeinflussung des Angebots im Lebensmitteleinzelhandel durch Konsumenteninformationen : eine Anwendung auf Basis der Theory of Planned Behavior
Mecking, Rebecca-Ariane
-
2014
Persistent link: https://www.econbiz.de/10011385549
Saved in:
3
Der Wert von Nutzerinformationen aus Anbieter- und Nutzerperspektive : Analyse des Trade-offs zwischen Datenverwendung und Datenschutz
Eling, Nicole
-
2018
Persistent link: https://www.econbiz.de/10011730861
Saved in:
4
Advanced analytics competencies : exploiting the full potential of available
customer
data
in the marketing organization
Thaper, Carla
-
2017
generate better quality of
customer
data
and to make more use of customer information? To find answers, this study entails … for advanced analytics, the quality of cooperation between marketing and IT, the quality of
customer
data
, and the use of …
Persistent link: https://www.econbiz.de/10011629673
Saved in:
5
Creating insights in large markets
Ringel, Daniel
-
2017
Persistent link: https://www.econbiz.de/10013446888
Saved in:
6
Location-based Advertising im Kontext von Big Data : Determinanten der Konsumentenakzeptanz
Warwitz, Claudius
-
2016
Persistent link: https://www.econbiz.de/10011459873
Saved in:
7
Integration von sozialen Netzwerken mit Informationssystemen im Kundenbeziehungsmanagement
Rosenberger, Marcel
-
2016
Persistent link: https://www.econbiz.de/10011608071
Saved in:
8
Beiträge zum Management der Qualität von Kundendaten im CRM
Görz, Quirin
-
2014
Persistent link: https://www.econbiz.de/10010348471
Saved in:
9
Koordination im Kampagnenmanagement
Rühl, Denise
-
2014
Persistent link: https://www.econbiz.de/10013427345
Saved in:
10
Mikrogeographische Marktsegmentierung mit Mixture-Modellen
Rankl, Stefanie
-
2013
Persistent link: https://www.econbiz.de/10010442744
Saved in:
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