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~subject:"Customer satisfaction"
~subject:"Germany"
~subject:"Internet"
~type_genre:"Aufsatz im Buch"
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
3
Business and management issues in the global and digital era : Indonesian perspectives
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Handbook of research on mobile marketing management
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Contemporary issues in business economics and finance
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Digital technology and organizational change : reshaping technology, people, and organizations towards a global society
1
Digitalisierung: Menschen zählen : Beiträge und Positionen 2016
1
Environmental, social, and governance perspectives on economic development in Asia ; part B
1
Ethics, social responsibility and sustainability in marketing
1
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
HRM and marketing orientation in the new era
1
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
1
Innovationen im Personalmanagement : die spannendsten Entwicklungen aus der HR-Szene und ihr Nutzen für Unternehmen
1
Internationale Trends in der Markenkommunikation : was Globalisierung, neue Medien und Nachhaltigkeit erfordern
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Kundenintegration 2.0
1
Kundenintegration : Forum Dienstleistungsmanagement
1
Marken im Einfluss des Internet : Markendialog März 2009
1
PR-Kampagnen
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Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
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Strategic marketing in fragile economic conditions
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Strategy and superior performance of micro and small businesses in volatile economies
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Successful social media and ecommerce strategies in the wine industry
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Sustainability in fashion : a cradle to upcycle approach
1
Value creation in e-business management : 15th Americas Conference on Information Systems, AMCIS 2009, SIGeBIZ track, San Francisco, CA, USA, August 6 - 9, 2009; selected papers
1
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
1
Virale Kommunikation : Möglichkeiten und Grenzen des prozessanstoßenden Marketings
1
Zehn Jahre transdisziplinäre Nachhaltigkeitsforschung an der Universität Leipzig : Festschrift anlässlich des zehnjährigen Bestehens des Instituts für Infrastruktur und Ressourcenmanagement (IIRM)
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Model of increasing tourists revisit intention : utilizing the environment as an ecotourism area
Dagustani, Dani
;
Kurniawan, Gatot Iwan
;
Vidyastuti, …
-
2022
Persistent link: https://www.econbiz.de/10013197653
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2
Understanding customers' insights using attribution theory
Sann, Raksmey
;
Lai, Pei-Chun
;
Liaw, Shu-Yi
;
Chen, Chi-Ting
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 20-28)
.
2024
Persistent link: https://www.econbiz.de/10014501014
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3
The credibility of online recommendations
Lamr, Marián
;
Dostál, Michal
- In:
Achieving Business Competitiveness in a Digital …
,
(pp. 151-175)
.
2022
Persistent link: https://www.econbiz.de/10013343569
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4
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
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5
Usage of customer reviews in online shopping : analyzing characteristics of customer reviews
Kräuter, Saskia
;
Eine, Bastian
;
Quint, Werner
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 191-210)
.
2020
Persistent link: https://www.econbiz.de/10012521559
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6
An integrated model for customer's e-loyalty : an evidence from online shopping in Vietnam
Bui Nhat Vuong
;
Sid Suntrayuth
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 367-406)
.
2020
Persistent link: https://www.econbiz.de/10012521577
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7
The interaction between experience, satisfaction, and positive word of mouth : a study on city marketing in Afyonkarahisar;
Özmen, Alpaslan
;
Ögel, İlkin Yaran
- In:
Contemporary issues in business economics and finance
,
(pp. 105-121)
.
2020
Persistent link: https://www.econbiz.de/10012313159
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8
Role of EWOM, product satisfaction, and website quality on customer repurchase intention
Aakash, Aakash
;
Aggarwal, Anu Gupta
- In:
Strategy and superior performance of micro and small …
,
(pp. 144-168)
.
2019
Persistent link: https://www.econbiz.de/10012001443
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9
The impact of emotions on satisfaction and likelihood of word of mouth in Indonesian movie consumption
Junus, Inan Nadya
;
Nugroho, Agung
- In:
Business and management issues in the global and …
,
(pp. 261-278)
.
2019
Persistent link: https://www.econbiz.de/10012311681
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10
Relationships among service quality, customer satisfaction, word-of-mouth, and customer loyalty : a case study of minimarkets with halal positioning, Jakarta, Indonesia
Aji, Bagus Wicaksono
;
Sri Daryanti
- In:
Business and management issues in the global and …
,
(pp. 279-291)
.
2019
Persistent link: https://www.econbiz.de/10012311744
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