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~subject:"Deutschland"
~subject:"Fluggesellschaft"
~subject:"Relationship marketing"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Kundenbindungsprogramm"
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Deutschland
Fluggesellschaft
Relationship marketing
Kundenbindungsprogramm
7
Loyalty program
7
Beziehungsmarketing
4
Consumer behaviour
2
Konsumentenverhalten
2
Actuarial mathematics
1
Adults
1
Austauschtheorie
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Groupon, Inc.
1
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Hotel industry
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Kundenbindung
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Kundenzufriedenheit
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Lebensmitteleinzelhandel
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Loyalty programs
1
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52
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Bradlow, Eric T.
1
Breugelmans, Els
1
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Chun, So Yeon
1
Gabler, Colin B.
1
Galičic, Vlado
1
Gardete, Pedro
1
Ieva, Marco
1
Kannan, P. K.
1
Kopalle, Praveen K.
1
Laškarin Ažić, Marina
1
Lee, Johnny JiungYee
1
Liu-Thompkins, Yuping
1
Luo, Mi
1
Neslin, Scott A.
1
Park, Young-Hoon
1
Restrepo Amariles, David
1
Salvietti, Giada
1
Stourm, Valeria
1
Taylor, Charles Raymond
1
Thomadsen, Raphael
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Interdisciplinary management research XVI ; 1
1
Journal of business research : JBR
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
4
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1
Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
2
Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
3
Impact of tourists' socio-demographic factors and number of previous visits on attitudinal loyalty : simultaneous testing of three loyalty types
Laškarin Ažić, Marina
;
Galičic, Vlado
-
2020
Persistent link: https://www.econbiz.de/10012601656
Saved in:
4
The financial impact of loyalty programs in the hotel industry : a social exchange theory perspective
Lee, Johnny JiungYee
;
Capella, Michael L.
;
Taylor, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2139-2146
Persistent link: https://www.econbiz.de/10010400098
Saved in:
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