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~subject:"Dienstleistungssektor"
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Dienstleistungssektor
Services marketing
1,691
Dienstleistungsmarketing
1,671
Beziehungsmarketing
388
Relationship marketing
388
Theory
312
Dienstleistung
311
Theorie
310
Deutschland
288
Germany
287
Service quality
285
Consumer behaviour
281
Dienstleistungsqualität
281
Konsumentenverhalten
280
Marketing
251
Service industry
197
Customer satisfaction
170
Kundenzufriedenheit
168
Marketingmanagement
153
Services
150
Marketing management
144
Brand management
121
Markenführung
121
Dienstleistungsmanagement
119
Service management
118
Marketing theory
101
Marketingtheorie
101
Customer integration
100
Kundenintegration
100
Service-Dominant Logic
100
Service-dominant logic
100
Lieferantenmanagement
92
Supplier relationship management
92
USA
85
United States
85
Betriebliche Wertschöpfung
74
Value creation
74
services marketing
69
Customer service
64
Kundenservice
63
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70
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11
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123
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86
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1
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99
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24
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24
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23
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23
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22
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22
Graue Literatur
13
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13
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10
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7
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7
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7
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7
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4
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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English
152
German
55
Polish
2
French
1
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1
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1
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Bruhn, Manfred
5
Corsten, Hans
4
Huang, Ming-Hui
4
Freiling, Jörg
3
Hart, Christopher W.
3
Heskett, James L.
3
Khan, Kalim
3
Kumar, Raj
3
Lovelock, Christopher H.
3
McColl-Kennedy, Janet R.
3
Panwar, Tapish
3
Panwar, Upendra Singh
3
Ray, Nilanjan
3
Robbert, Thomas
3
Sasser, W. E.
3
Wirtz, Jochen
3
Ahlert, Dieter
2
Akaka, Melissa Archpru
2
Baglieri, Enzo
2
Berry, Leonard L.
2
Bryson, John R.
2
Büttgen, Marion
2
De Chernatony, Leslie
2
Dev, Chekitan S.
2
Fisk, Raymond P.
2
Furrer, Olivier
2
Grove, Stephen J.
2
Grönroos, Christian
2
Gummesson, Evert
2
Han, Spring H.
2
Horan, Gillian
2
Jaakkola, Elina
2
Kandampully, Jay
2
Kaynak, Erdener
2
Kindström, Daniel
2
Kowalkowski, Christian
2
Kröger, Sonja
2
Lee, Jungwoo
2
McDonald, Malcolm
2
Mikolon, Sven
2
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Institution
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American Marketing Association
1
European Society for Opinion and Marketing Research
1
NetLibrary, Inc
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Seminar on Strategies for Service Management, Marketing in Today's Competitive Service Environment <1987, Paris>
1
Springer Fachmedien Wiesbaden
1
Workshop Dienstleistungsmarketing <19., 2016, Stuttgart-Hohenheim>
1
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The journal of services marketing
7
SpringerLink / Bücher
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of service management
5
Journal of service research : JSR
5
Services marketing quarterly
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Fokus Dienstleistungsmarketing
4
The service industries journal
4
European journal of marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of retailing and consumer services
3
Journal of service research
3
Journal of the Academy of Marketing Science
3
A Research Agenda for Service Marketing
2
Business process management journal
2
Business-to-Business-Marketing
2
Dienstleistungsmanagement : Jahrbuch
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
2
Industrielle Dienstleistungen: Servicestrategie oder Outsourcing?
2
International journal of contemporary hospitality management
2
International journal of quality and service sciences
2
Journal of business research : JBR
2
Managing service quality : MSQ ; an international journal
2
Marketing theory
2
The journal of business & industrial marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in services marketing
1
Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Beiträge zur Dienstleistungsmarketing-Forschung : aktuelle Forschungsfragen und Forschungsergebnisse ; [14. Workshop Dienstleistungsmarketing 2010]
1
Betriebswirtschaftliche Abhandlungen
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
CIM professional
1
Consultancy and innovation : the business service revolution in Europe
1
DUV / Wirtschaftswissenschaft
1
Die Betriebswirtschaft : DBW
1
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ECONIS (ZBW)
210
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Date (oldest first)
201
The service management course : cases and readings
Sasser, W. E.
;
Hart, Christopher W.
;
Heskett, James L.
-
1991
Persistent link: https://www.econbiz.de/10000831144
Saved in:
202
Bahnbrechender Service : Standards für den Wettbewerb von morgen
Heskett, James L.
;
Sasser, W. E.
;
Hart, Christopher W.
-
1991
Persistent link: https://www.econbiz.de/10000823870
Saved in:
203
Service breakthroughs : changing the rules of the game
Heskett, James L.
-
1990
Persistent link: https://www.econbiz.de/10000808572
Saved in:
204
Service management and marketing : managing the moments of truth in service competition
Grönroos, Christian
-
1990
Persistent link: https://www.econbiz.de/10013501961
Saved in:
205
Managing
services
:
marketing
, operations, and human resources
Lovelock, Christopher H.
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10000752098
Saved in:
206
Competitive strategies for service businesses : special theme
Wilson, Ian
(
contributor
)
- In:
Long range planning : LRP ; international journal of …
21
(
1988
)
6
,
pp. 10-55
Persistent link: https://www.econbiz.de/10001071310
Saved in:
207
Seminar on Strategies for Service Management: Marketing in Today's Competitive Service Environment : Paris (France), 11th - 13th November 1987
1987
Persistent link: https://www.econbiz.de/10000784786
Saved in:
208
The marketing implications of the relationship between role expectations and consumer satisfaction in professional services encounters
Gardner, Cheryl
-
1987
Persistent link: https://www.econbiz.de/10000803665
Saved in:
209
Special issue on service industries in developing countries
Kaynak, Erdener
(
contributor
)
- In:
The service industries journal
6
(
1986
)
1
,
pp. 1-114
Persistent link: https://www.econbiz.de/10001082204
Saved in:
210
Services
marketing
in a changing environment : [third conference, Chicago, Ill., in Sept. 1984 ...]
Bloch, Thomas M.
(
ed.
)
-
1985
Persistent link: https://www.econbiz.de/10013541173
Saved in:
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