Service breakthroughs : changing the rules of the game
James L. Heskett; W. Earl Sasser, Jr.; Christopher W. L. Hart
| Year of publication: |
1990
|
|---|---|
| Authors: | Heskett, James L. |
| Other Persons: | Sasser, William Earl (contributor) ; Hart, Christopher W. (contributor) ; Sasser, W. E. (contributor) |
| Publisher: |
New York, N.Y. [u.a.] : Free Press [u.a.] |
| Subject: | Dienstleistungssektor | Service industry | Dienstleistungsmarketing | Services marketing | Produktqualität | Product quality | Management |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [external.dandelon.com] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XII, 306 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 279 - 293 |
| ISBN: | 0-02-914675-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000808572