The service management course : cases and readings
W. Earl Sasser, Jr. ; Christopher W. L. Hart ; James L. Heskett
| Year of publication: |
1991
|
|---|---|
| Authors: | Sasser, W. E. ; Hart, Christopher W. ; Heskett, James L. |
| Publisher: |
New York [u.a.] : Free Press [u.a.] |
| Subject: | Dienstleistungssektor | Service industry | Dienstleistungsmarketing | Services marketing | Produktqualität | Product quality | Management | Dienstleistungsbetrieb |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | X, 977 S. : Ill |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung |
| Language: | English |
| Notes: | Includes bibliographical references |
| ISBN: | 0-02-914091-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000831144