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~subject:"E-commerce"
~subject:"Marketingforschung"
~type_genre:"Glossar enthalten"
~type_genre:"Graue Literatur"
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E-commerce
Marketingforschung
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227
Marketing theory
226
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99
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98
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60
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54
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54
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32
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ECONIS (ZBW)
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1
The debate on standardization and adaptation in international marketing and management research : what do we know, what should we know?
Schmid, Stefan
;
Kotulla, Thomas
-
2009
Persistent link: https://www.econbiz.de/10013446589
Saved in:
2
Ergebnisse und Projekte der Marketingforschung am Institut für Marketing und Handel
Belz, Christian
;
Rudolph, Thomas
;
Tomczak, Torsten
-
2005
Persistent link: https://www.econbiz.de/10002841773
Saved in:
3
Electronic marketing : integrating electronic resources into the marketing process
Reedy, Joel
;
Schullo, Shauna
-
2004
-
2nd ed.
Persistent link: https://www.econbiz.de/10001759945
Saved in:
4
Strategic electronic marketing : managing e-business
Kleindl, Brad Alan
-
2003
-
2. ed
Persistent link: https://www.econbiz.de/10001713026
Saved in:
5
"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R.
(
contributor
);
Scheer, Lisa K.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001752828
Saved in:
6
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
2002
-
2nd ed.
Persistent link: https://www.econbiz.de/10001584595
Saved in:
7
Was ist neu in der New Economy? : Anmerkungen aus der Marketing-Perspektive
Voeth, Markus
-
2000
Persistent link: https://www.econbiz.de/10012875186
Saved in:
8
Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin
Hildebrandt, Lutz
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001530954
Saved in:
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