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~subject:"Einzelhandel"
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Einzelhandel
Sales promotion
1,908
Verkaufsförderung
1,908
Consumer behaviour
880
Konsumentenverhalten
880
Sales-promotion
408
Preismanagement
321
Pricing strategy
321
Retail trade
286
promotions
234
Theorie
233
Theory
231
Marketingmanagement
199
Werbung
194
Werbewirkung
193
Advertising effects
191
Marketing management
190
Advertising
171
Beziehungsmarketing
168
Relationship marketing
168
Marketing
167
USA
160
Deutschland
157
United States
154
Germany
143
Promotions
143
Brand management
133
Markenführung
133
Internet marketing
131
Online-Marketing
131
Verkauf
128
Online retailing
126
Online-Handel
126
Selling
118
Rabatt
109
Rebate
107
Salespeople
98
Verkaufspersonal
98
Markenartikel
86
Ladengestaltung
84
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Online availability
All
Undetermined
119
Free
38
Type of publication
All
Article
224
Book / Working Paper
69
Journal
1
Type of publication (narrower categories)
All
Article in journal
206
Aufsatz in Zeitschrift
206
Aufsatz im Buch
17
Book section
17
Hochschulschrift
15
Arbeitspapier
11
Graue Literatur
11
Non-commercial literature
11
Thesis
11
Working Paper
11
Bibliografie enthalten
2
Bibliography included
2
Collection of articles of several authors
2
Collection of articles written by one author
2
Conference paper
2
Konferenzbeitrag
2
Lehrbuch
2
Sammelwerk
2
Sammlung
2
Textbook
2
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Language
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English
278
German
13
French
2
Undetermined
2
Author
All
Kind, Hans Jarle
8
Foros, Øystein
7
Bijmolt, Tammo H. A.
4
Gázquez-Abad, Juan Carlos
4
Natter, Martin
4
Rajagopal
4
Ailawadi, Kusum L.
3
Behe, Bridget K.
3
Breugelmans, Els
3
Faßnacht, Martin
3
Fildes, Robert
3
Huchzermeier, Arnd
3
Ieva, Marco
3
Nordfält, Jens
3
Pantano, Eleonora
3
Sand, Jan Yngve
3
Ziliani, Cristina
3
Abril Barrie, Carmen
2
Altamirano, Nelson
2
Amornpetchkul, Thunyarat
2
Bauer, Hans H.
2
Bech-Larsen, Tino
2
Bogomolova, Svetlana
2
Capriello, Antonella
2
Chen, Youhua
2
Cheng, T. C. E.
2
Corona, Ramon
2
Corvello, Vincenzo
2
Czerniachowska, Kateryna
2
D'Attoma, Ida
2
Das, Gopal
2
Dewani, Prem Prakash
2
Epstein, Leonardo D.
2
Ertekin, Necati
2
Garrido-Morgado, Álvaro
2
Gedenk, Karen
2
González-Benito, Óscar
2
Goodstein, Ronald Charles
2
Grewal, Dhruv
2
Gümüş, Mehmet
2
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Institution
All
Kogan Page Ltd. <London>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer Fachmedien Wiesbaden
1
Published in...
All
Journal of retailing and consumer services
25
Journal of business research : JBR
11
Journal of retailing
11
European journal of operational research : EJOR
8
International journal of retail & distribution management
7
International journal of production economics
6
The international review of retail, distribution and consumer research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Domestic commerce series
3
European journal of marketing : EJM
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of marketing research : JMR
3
Journal of promotion management : innovations in planning and applied research
3
Journal of revenue and pricing management
3
Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Agribusiness : an internat. journal
2
Asia Pacific journal of marketing and logistics
2
CESifo Working Paper Series
2
CESifo working papers
2
Forschungsgruppe Konsum und Verhalten
2
International journal of production research
2
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
2
Journal of advertising research
2
Journal of marketing analytics : JMA
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Manufacturing & service operations management : M & SOM
2
Marketing research report
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Psychology & marketing
2
Retailing in the 21st century : current and future trends
2
SpringerLink / Bücher
2
Strategic corporate communication in the digital age
2
The journal of brand management : an international journal
2
The journal of personal selling & sales management : JPSSM
2
2007 Business & Economics Society International Conference ; Vol. 2
1
A reader in marketing communications
1
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Source
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ECONIS (ZBW)
292
USB Cologne (EcoSocSci)
2
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81
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
82
9-ending prices in retail advertisements : Indian consumers' price perception and proneness to buy
Kumar, Santosh
;
Pandey, Mrinalini
- In:
International journal of revenue management : IJRM
12
(
2021
)
1/2
,
pp. 1-33
Persistent link: https://www.econbiz.de/10012521680
Saved in:
83
A model of multipass search : price search across stores and time
Mojir, Navid
;
Sudhir, K.
- In:
Management science : journal of the Institute for …
67
(
2021
)
4
,
pp. 2126-2150
Persistent link: https://www.econbiz.de/10012522160
Saved in:
84
A collaborative assessment of
promotions
performance using financial KPIs
García Castillo, Jorge
;
Castañeda Velásquez, Ana M.
; …
- In:
Supply chain management and logistics in emerging …
,
(pp. 61-87)
.
2021
Persistent link: https://www.econbiz.de/10012542582
Saved in:
85
Brand-compliant behavior of outside sales people : its importance, challenges and ensuring that it is embraced
Mahadevan, Jochen
;
Zinkann, Reinhard Christian
- In:
Transfer : Zeitschrift für Kommunikation und …
67
(
2021
)
1
,
pp. 72-74
Persistent link: https://www.econbiz.de/10012490387
Saved in:
86
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491525
Saved in:
87
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491561
Saved in:
88
Private label management : a literature review
Wu, Lifang
;
Yang, Wei
;
Wu, Jessica
- In:
Journal of business research : JBR
125
(
2021
),
pp. 368-384
Persistent link: https://www.econbiz.de/10012494080
Saved in:
89
Dynamic effects of store
promotions
on purchase conversion : expanding technology applications with innovative analytics
Epstein, Leonardo D.
;
Inostroza-Quezada, Ignacio E.
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 279-289
Persistent link: https://www.econbiz.de/10012494511
Saved in:
90
The benefits and pitfalls of contemporary pop-up shops
Rosenbaum, Mark
;
Edwards, Karen
;
Contreras Ramirez, Germán
- In:
Business horizons
64
(
2021
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10012494570
Saved in:
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