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~subject:"Electronic Commerce"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Thesis"
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Search: subject_exact:"Konsummotiv"
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Electronic Commerce
Werbewirkung
Consumer motivation
242
Kaufmotiv
242
Consumer behaviour
100
Konsumentenverhalten
100
USA
48
United States
48
Online retailing
43
Online-Handel
43
Brand image
39
Markenimage
39
Emotion
28
Kaufentscheidung
21
Purchase decision
20
Advertising effects
19
Motivation
18
Luxury goods
16
Luxusgüter
16
Einzelhandel
14
Retail trade
14
Bio-Lebensmittel
12
India
12
Indien
12
Internet marketing
12
Online-Marketing
12
Organic food
12
purchase intention
12
Customer satisfaction
11
Kundenzufriedenheit
11
Personality psychology
11
Persönlichkeitspsychologie
11
E-commerce
10
Environmental consciousness
10
Hedonic price index
10
Hedonischer Preisindex
10
Sales promotion
10
Social Web
10
Social web
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Umweltbewusstsein
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29
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29
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1
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English
29
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Akram, Umair
1
Amaro, Suzanne
1
Anderl, Eva
1
Argyriou, Evmorfia
1
Baker, Gary A.
1
Bebber, Suélen
1
Burns, Alvin C.
1
Chen, Der Chao
1
Cheng, Julian Ming Sung
1
Christodoulides, George
1
Cork, B. Colin
1
Căpuşneanu, Sorinel
1
Dao, William Wan-tien
1
Devlin, James
1
Domina, Tanya
1
Duarte, Paulo
1
Eberle, Luciene
1
Eddy, Terry
1
Ennew, Christine T.
1
Farris, Paul W.
1
Feuchtl, Silvia
1
Flavián Blanco, Carlos
1
Fleck, Nathalie
1
Fülöp, Melinda Timea
1
Gabisch, Jason A.
1
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1
Gurrea Sarasa, Raquel
1
Gwebu, Kholekile L.
1
Hou, Yingjian
1
Ionescu, Constantin Aurelian
1
Jean, Sylvie
1
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1
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1
Kim, Bo-Young
1
Kim, Jiyoung
1
Kim, Soyoung
1
Klapdor, Sebastian
1
Kollmann, Tobias
1
Korchia, Michael
1
Ku, Hsuan-hsuan
1
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Journal of retailing and consumer services
4
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising research
2
Journal of electronic commerce research : JECR
2
Journal of travel and tourism marketing
2
Psychology & marketing
2
Baltic journal of management : BJM
1
Eastern European economics : EEE
1
Electronic commerce research
1
International journal of business and globalisation : IJBG
1
International journal of retail & distribution management
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of fashion marketing and management
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
29
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1
Utilitarian and hedonic motivation in e-commerce online purchasing intentions
Fülöp, Melinda Timea
;
Topor, Dan Ioan
;
Căpuşneanu, …
- In:
Eastern European economics : EEE
61
(
2023
)
5
,
pp. 591-613
Persistent link: https://www.econbiz.de/10014339251
Saved in:
2
The effect of consumer motivations on purchase intention of online fashion : sharing platform
Won, Jessica
;
Kim, Bo-Young
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
6
,
pp. 197-207
Persistent link: https://www.econbiz.de/10012667869
Saved in:
3
Determinants of the online purchase intention : hedonic motivations, prices, information and trust
Santo, Pedro Espírito
;
Marques, Alzira Maria Ascensão
- In:
Baltic journal of management : BJM
17
(
2022
)
1
,
pp. 56-71
Persistent link: https://www.econbiz.de/10012797714
Saved in:
4
Facilitating imaginations through online product presentation videos : effects on imagery fluency, product attitude and purchase intention
Orús, Carlos
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Electronic commerce research
17
(
2017
)
4
,
pp. 661-700
Persistent link: https://www.econbiz.de/10011744345
Saved in:
5
Antecedents of purchase intention in the online context
Bebber, Suélen
;
Milan, Gabriel Sperandio
;
Toni, Deonir de
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011820565
Saved in:
6
Points of attachment and sponsorship outcomes in an individual sport
Reams, Lamar
;
Eddy, Terry
;
Cork, B. Colin
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 159-169
Persistent link: https://www.econbiz.de/10011372411
Saved in:
7
"As if it were mine" : imagery works by inducing psychological ownership
Kamleitner, Bernadette
;
Feuchtl, Silvia
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011300910
Saved in:
8
How to use multichannel behavior to predict online conversions : behavior patterns across online channels inform strategies for turning users into paying customers
Klapdor, Sebastian
;
Anderl, Eva
;
Schumann, Jan Hendrik
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 433-442
Persistent link: https://www.econbiz.de/10011429169
Saved in:
9
Analysing consumer motivation towards purchasing fashion online
Vignali, Gianpaolo
;
Reid, Louise
- In:
International journal of business and globalisation : IJBG
13
(
2014
)
2
,
pp. 133-152
Persistent link: https://www.econbiz.de/10011334275
Saved in:
10
Social media advertising value : the case of transitional economies in Southeast Asia
Dao, William Wan-tien
;
Le, Angelina Nhat Hanh
;
Cheng, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 271-294
Persistent link: https://www.econbiz.de/10010362915
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