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~subject:"Handelsmanagement"
~subject:"Retail trade"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Handelsmanagement
Retail trade
Handelsmarketing
142
Retail marketing
141
Einzelhandel
46
Consumer behaviour
40
Konsumentenverhalten
40
Deutschland
32
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Beziehungsmarketing
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D'Andrea, Guillermo
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Journal of retailing and consumer services
9
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4
Harvard business review : HBR
3
The international review of retail, distribution and consumer research
2
Akzente
1
Applied economics
1
Business strategy review
1
Enterprise & society : the international journal of business history
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
International journal of business and emerging markets : IJBEM
1
International journal of business and globalisation : IJBG
1
International journal of technology marketing : IJTMkt
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of advertising research
1
Journal of agricultural & food industrial organization
1
Journal of historical research in marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing
1
Marketing : ZFP ; journal of research and management
1
Markt, Kommunikation, Innovation : MKI
1
Operations management research : OMR ; advancing practice through theory
1
The European retail digest : the authoritative guide to trends and developments in retailing across Europe
1
The journal of consumer marketing
1
Zbornik radova, Sarajevo business and economics review
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ECONIS (ZBW)
48
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1
The implementation of integrated marketing communication on retail business : Moslem consumers' perceptions
Chaniago, Harmon
;
Efawati, Yen
- In:
International journal of business and globalisation : IJBG
30
(
2022
)
2
,
pp. 187-206
Persistent link: https://www.econbiz.de/10013194072
Saved in:
2
Just doing it : theorising integrated marketing communications (IMC) practices
Ots, Mart
;
Nyilasy, Gergely
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 490-510
Persistent link: https://www.econbiz.de/10011698211
Saved in:
3
How do differing community engagement strategies affect consumer responses to a retailer?
Briggs, Elten
;
Yang, Zhiyong
;
Harmon-Kizer, Tracy R.
; …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10011450462
Saved in:
4
Operations management in multi-channel retailing : an exploratory study
Hübner, Alexander
;
Holzapfel, Andreas
;
Kuhn, Heinrich
- In:
Operations management research : OMR ; advancing …
8
(
2015
)
3/4
,
pp. 84-100
Persistent link: https://www.econbiz.de/10011410814
Saved in:
5
Effects of sales promotion type and promotion depth on consumer perceptions : the moderating role of retailer reputation
Pacheco, Barney G.
;
Rahman, Aadil
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 72-86
Persistent link: https://www.econbiz.de/10010502833
Saved in:
6
From multi-channel retailing to omni-channel retailing : introduction to the special issue in multi-channel retailing
Verhoef, Peter C.
;
Kannan, P. K.
;
Inman, J. Jeffrey
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 174-181
Persistent link: https://www.econbiz.de/10011308953
Saved in:
7
Retail fairness : exploring consumer perceptions of fairness towards retailers' marketing tactics
Bang, Nguyen
;
Klaus, Philipp
- In:
Journal of retailing and consumer services
20
(
2013
)
3
,
pp. 311-324
Persistent link: https://www.econbiz.de/10009759787
Saved in:
8
Inventory control in multi-channel retail
Schneider, Frank
;
Klabjan, Diego
- In:
European journal of operational research : EJOR
227
(
2013
)
1
,
pp. 101-111
Persistent link: https://www.econbiz.de/10009723493
Saved in:
9
How store brands build retailer brand image
Kremer, Florence
;
Viot, Catherine
- In:
International journal of retail & distribution management
40
(
2012
)
7
,
pp. 528-543
Persistent link: https://www.econbiz.de/10009572893
Saved in:
10
Concentration of marketing channels and brand-level retailer margins : evidence from Japan
Matsui, Kenji
- In:
Applied economics
44
(
2012
)
10/12
,
pp. 1591-1601
Persistent link: https://www.econbiz.de/10009525236
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