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~subject:"Hotel industry"
~subject:"Viral marketing"
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Hotel industry
Viral marketing
Personalization
1,347
Personalisierung
1,206
Konsumentenverhalten
519
Consumer behaviour
517
Online retailing
404
Online-Handel
404
Electronic Commerce
293
E-commerce
284
Virales Marketing
277
Data Mining
250
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250
Online-Marketing
215
Internet marketing
214
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210
Social web
210
personalization
140
Beziehungsmarketing
139
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139
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100
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Online reviews
55
Datenschutz
50
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49
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47
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Moro, Sérgio
5
Kim, Jong Min
4
Law, Rob
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Carrera, Clara
3
Law, Chun Hung Roberts
3
Lok, Peter
3
Martínez-de-Albéniz, Victor
3
Rita, Paulo
3
Sosa, Manuel
3
Sparks, Beverley
3
Wang, Dan
3
Xu, Xun
3
Ye, Qiang
3
Aggarwal, Rohit
2
Benbasat, Izak
2
Benlian, Alexander
2
Bilgihan, Anil
2
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2
Cenfetelli, Ronald T.
2
Chatterjee, Swagato
2
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2
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2
Elwalda, Abdulaziz
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2
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2
Gross, Rainer
2
Grottke, Michael
2
Gu, Bin
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Guerreiro, João Pedro Silva Martins
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Iacobucci, Dawn
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Jha, Subhash
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Knoll, Julian
2
Korchmar, Simon
2
Kumar, Anuj
2
Kumar, Naveen
2
Kwok, Linchi
2
Lei, Soey Sut Ieng
2
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Tourism management : research, policies, practice
18
International journal of hospitality management
16
Journal of business research : JBR
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of contemporary hospitality management
10
Electronic commerce research
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of management information systems : JMIS
7
Journal of retailing and consumer services
7
Information systems research : ISR
6
Tourism management perspectives : TMP
6
International journal of internet marketing and advertising : IJIMA
5
Journal of hospitality marketing & management
5
Journal of electronic commerce research : JECR
4
Journal of internet commerce
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Cogent business & management
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Faculty & research / Insead : working paper series
3
International journal of business information systems : IJBIS
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international consumer marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of travel and tourism marketing
3
Psychology & marketing
3
European journal of marketing : EJM
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of market research
2
International journal of production research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Internet policy review : journal on internet regulation
2
Journal of consumer marketing
2
Journal of hospitality and tourism insights
2
Journal of strategic marketing
2
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ECONIS (ZBW)
295
Other ZBW resources
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71
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
72
A value perspective on online review platforms : profiling preference structures of online shops and traditional companies
König, Tatjana Maria
;
Hein, Nika
;
Nimsgern, Vivien
- In:
Journal of business research : JBR
145
(
2022
),
pp. 387-401
Persistent link: https://www.econbiz.de/10013197914
Saved in:
73
Power of apologetic responses in online travel community
Guo, Xiaoshu
;
Ye, Qiang
;
Law, Chun Hung Roberts
;
Liang, Sai
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209274
Saved in:
74
Online personalized recommended product quality and e-impulse buying : a conditional mediation analysis
Ampadu, Seth
;
Jiang, Yuanchun
;
Debrah, Emmanuel
;
Antwi, …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209534
Saved in:
75
The effect of product distance on the eWOM in recommendation network
Pan, Xue
;
Hou, Lei
;
Liu, Kecheng
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 901-924
Persistent link: https://www.econbiz.de/10013431219
Saved in:
76
Mining the text of online consumer reviews to analyze brand image and brand positioning
Alzate, Miriam
;
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-29
Persistent link: https://www.econbiz.de/10013364470
Saved in:
77
Perceived usefulness of online customer reviews : a review mining approach using machine learning & exploratory data analysis
Guha Majumder, Madhumita
;
Gupta, Sangita Dutta
;
Paul, Justin
- In:
Journal of business research : JBR
150
(
2022
),
pp. 147-164
Persistent link: https://www.econbiz.de/10013365607
Saved in:
78
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
79
Determining banking service attributes from online reviews : text mining and sentiment analysis
Mittal, Divya
;
Agrawal, Shiv Ratan
- In:
International journal of bank marketing
40
(
2022
)
3
,
pp. 558-577
Persistent link: https://www.econbiz.de/10013396370
Saved in:
80
The impact of online reviews on destination trust and travel intention : the moderating role of online review trustworthiness
Su, LuJun
;
Yang, Qingyue
;
Swanson, Scott R.
;
Chen, Ning
- In:
Journal of vacation marketing
28
(
2022
)
4
,
pp. 406-423
Persistent link: https://www.econbiz.de/10013387783
Saved in:
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