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Search: subject_exact:"Fast-food industry"
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International market entry
Fast-food industry
227
Schnellgastronomie
224
Consumer behaviour
62
Konsumentenverhalten
62
USA
51
United States
51
Gastronomie
48
Restaurant industry
48
Customer satisfaction
41
Fast Food
41
Service quality
41
Dienstleistungsqualität
40
Fast food
40
Kundenzufriedenheit
39
Beziehungsmarketing
21
Franchising
21
Relationship marketing
21
China
19
Multinationales Unternehmen
19
Transnational corporation
19
Ernährungsindustrie
17
Food industry
17
Deutschland
16
Eating habit
16
Ernährungsverhalten
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Germany
16
McDonald's Corporation
16
Brand management
15
Markenführung
15
Corporate social responsibility
12
Marketing management
12
Marketingmanagement
12
Coffee
11
Corporate Social Responsibility
11
Kaffee
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Brand image
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Comparison
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10
Internationaler Markteintritt
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Ahnefeld, Martin
1
Bell, David E.
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Brenes, Esteban R.
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Chang, Cheng-chang
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Chattopadyay, Amitava
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Chen, Yan-kwang
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Ciravegna, Luciano
1
Diallo, Alahassane
1
Hansen, Steven L.
1
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Ostapenko, Nikolai V.
1
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1
Schiereck, Dirk
1
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1
Shen, Qiaowei
1
Varson Ebrecht, Harald
1
Vrontis, Demetris
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Aktuelle Entwicklungen im Finanzdienstleistungsbereich : 3. Liechtensteinisches Finanzdienstleistungs-Symposium an der Fachhochschule Liechtenstein ; mit 50 Tabellen
1
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
Harvard business review : HBR
1
International journal of management concepts and philosophy : IJMCP
1
International journal of services and operations management : IJSOM
1
Journal for international business and entrepreneurship development
1
Management decision : MD
1
Marketing cases from emerging markets
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of current research in global business : JCRGB
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Revisiting the global expansion strategy of fast-food brand : modelling of satisfaction antecedents in marketing management
Oe, Hiroko
;
Weeks, Max
- In:
International journal of services and operations …
42
(
2022
)
4
,
pp. 564-579
Persistent link: https://www.econbiz.de/10013369275
Saved in:
2
Pollo Campero in the USA
Brenes, Esteban R.
;
Chattopadyay, Amitava
;
Ciravegna, …
- In:
Management decision : MD
52
(
2014
)
9
,
pp. 1649-1679
Persistent link: https://www.econbiz.de/10010429733
Saved in:
3
KFC in China
Yang, Hsiao-Pei
- In:
Marketing cases from emerging markets
,
(pp. 17-23)
.
2014
Persistent link: https://www.econbiz.de/10010188853
Saved in:
4
McDonald's and KFC in China : competitors or companions?
Shen, Qiaowei
;
Xiao, Ping
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 287-307
Persistent link: https://www.econbiz.de/10010358773
Saved in:
5
KFC's radical approach to China
Bell, David E.
;
Shelman, Mary L.
- In:
Harvard business review : HBR
89
(
2011
)
11
,
pp. 137-142
Persistent link: https://www.econbiz.de/10009380905
Saved in:
6
The global burger war : Russians are looking for the best fast food option
Ostapenko, Nikolai V.
- In:
Competitiveness review : an international business …
21
(
2011
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10009305494
Saved in:
7
McDonald's conquest of Russia : the case of a textbook execution of a business plan
Hansen, Steven L.
;
Kim, Sangphill
;
Diallo, Alahassane
- In:
The journal of current research in global business : JCRGB
13
(
2010
)
20
,
pp. 48-54
Persistent link: https://www.econbiz.de/10008810683
Saved in:
8
The application of project advancement to developing the deployment procedure for transnational investment : the example of fast food industry entry into mainland China
Chang, Cheng-chang
;
Chen, Yan-kwang
- In:
International journal of management concepts and …
3
(
2009
)
3
,
pp. 290-311
Persistent link: https://www.econbiz.de/10003829037
Saved in:
9
The external environment and its effect on strategic marketing planning: a case study for McDonald's
Vrontis, Demetris
;
Pavlou, Pavlos
- In:
Journal for international business and entrepreneurship …
3
(
2006/08
)
3/4
,
pp. 289-307
Persistent link: https://www.econbiz.de/10003771042
Saved in:
10
Realoptionsbewertung von Markteintrittstrategien - eine fiktive Anwendung am Beispiel der Starbucks Coffee Company
Ahnefeld, Martin
;
Varson Ebrecht, Harald
;
Schiereck, Dirk
- In:
Aktuelle Entwicklungen im Finanzdienstleistungsbereich …
,
(pp. 33-53)
.
2004
Persistent link: https://www.econbiz.de/10002033110
Saved in:
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