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~subject:"Internet marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Internet marketing
Virtual reality
1,084
Virtuelle Realität
1,061
Social Web
348
Social web
348
Consumer behaviour
331
Konsumentenverhalten
331
Virtual organization
200
Virtuelle Organisation
200
Virtual team
156
Virtuelles Team
156
Augmented reality
125
E-commerce
109
Electronic Commerce
108
Online retailing
102
Online-Handel
102
E-Learning
94
E-learning
94
virtual reality
93
Beziehungsmarketing
71
Relationship marketing
71
Online-Marketing
70
Tourism
69
Tourismus
69
Computerspiel
67
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67
Experiment
65
Einzelhandel
64
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64
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60
Tourismuswirtschaft
60
Internet
57
augmented reality
56
Customer satisfaction
50
Innovation adoption
50
Innovationsakzeptanz
50
Kundenzufriedenheit
50
Brand management
48
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48
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47
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Aufsatz in Zeitschrift
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70
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16
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3
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Ahn, Sun Joo
2
Barnes, Stuart J.
2
Feng, Yang
2
Leung, Xi Y.
2
Park, Minjung
2
Xie, Quan
2
Zheng, Chundong
2
Aini Aman
1
Al-Natour, Sameh
1
Al-Nuemat, Ahmed
1
Alcañiz, Mariano
1
Ashraf, Abdul R.
1
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1
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1
Bailenson, Jeremy N.
1
Bal, Anjali
1
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1
Bao, Jigang
1
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1
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1
Behl, Abhishek
1
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1
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1
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1
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1
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1
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1
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1
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1
Chan, Hazel Hoi Yau
1
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1
Chang, Hsuan Hsuan
1
Chauhan, Roma
1
Chen, Chen
1
Cho, Chang-Hoan
1
Choi, Yung Kyun
1
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Journal of business research : JBR
6
Journal of retailing and consumer services
5
Business horizons
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing intelligence & planning
3
International journal of advertising : the review of marketing communications
2
International journal of hospitality management
2
Journal of travel and tourism marketing
2
Journal of vacation marketing
2
Psychology & marketing
2
Tourism management : research, policies, practice
2
Young consumers : insight and ideas for responsible marketers
2
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
European journal of marketing
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of nonprofit & voluntary sector marketing
1
International journal of quality & reliability management
1
International journal of retail and distribution management
1
International journal of technology marketing : IJTMkt
1
Journal of advances in management research : JAMR
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business venturing
1
Journal of consumer behaviour
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of electronic commerce research : JECR
1
Journal of global fashion marketing : JGfM
1
Journal of global information management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management information systems : JMIS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of organizational change management
1
Journal of promotion management : innovations in planning and applied research
1
Marketing letters : a journal of research in marketing
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1
Digital touch in sponsorship : getting closer to the brand through
virtual
reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
2
Influence of virtual experience immersion, product control, and stimulation on advertising effects
Lin, Hui Fei
- In:
Journal of global information management
30
(
2022
)
9
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012800085
Saved in:
3
The adoption of digital fashion as an end product : a systematic literature review of research foci and future research agenda
Chan, Hazel Hoi Yau
;
Henninger, Claudia E.
;
Boardman, Rosy
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 155-180
Persistent link: https://www.econbiz.de/10014529992
Saved in:
4
Reframing art online through collective meaning-making
Linh Dan Nguyen
;
Preece, Chloe
;
Vom Lehn, Dirk
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1710-1737
Persistent link: https://www.econbiz.de/10014450112
Saved in:
5
Is VR always better for destination marketing? : comparing different media and styles
Griffin, Tom
;
Guttentag, Daniel
;
Lee, Seung Hwan Mark
; …
- In:
Journal of vacation marketing
29
(
2023
)
1
,
pp. 119-140
Persistent link: https://www.econbiz.de/10014246955
Saved in:
6
Determinants of game-products repurchasing behaviour in virtual comunity : the role achievement as moderation variable
Zein, Dhani Mifthakhul
;
Puspaningrum, Astrid
;
Rofiq, Ainur
-
2023
Persistent link: https://www.econbiz.de/10014285175
Saved in:
7
"The persuasion effects of
virtual
reality
(VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
8
Strategic use of immersive media and narrative message in virtual marketing : understanding the roles of telepresence and transportation
Chen, Chen
;
Yao, Mike Z.
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 524-542
Persistent link: https://www.econbiz.de/10012817130
Saved in:
9
Observing product touch : the vicarious haptic effect in digital marketing and
virtual
reality
Luangrath, Andrea Webb
;
Peck, Joann
;
Hedgcock, William
; …
- In:
Journal of marketing research
59
(
2022
)
2
,
pp. 306-326
Persistent link: https://www.econbiz.de/10013258020
Saved in:
10
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
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