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~subject:"Kaufentscheidung"
~subject:"Kundenanalyse"
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Search: subject_exact:"Multi-channel marketing"
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Kaufentscheidung
Kundenanalyse
Multichannel strategy
334
Multikanalvertrieb
334
Einzelhandel
141
Retail trade
140
Beziehungsmarketing
127
Relationship marketing
127
Online retailing
115
Online-Handel
115
Consumer behaviour
87
Konsumentenverhalten
87
Distribution channel
74
Vertriebsweg
74
Deutschland
48
Germany
47
Mehrgleisiger Vertrieb
41
Electronic Commerce
38
Omnichannel retailing
31
Marketing management
30
Marketingmanagement
30
E-commerce
29
Omnichannel
27
Lieferkette
26
Supply chain
26
Dienstleistungsqualität
24
Service quality
24
Internet marketing
23
Online-Marketing
23
Customer satisfaction
22
Kundenzufriedenheit
22
Customer analysis
21
Digitalisierung
20
USA
20
United States
20
Brand management
16
Digitization
16
Markenführung
16
Customer experience
13
Customer service
13
Kundenservice
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Mimoun, Mohamed Slim Ben
2
Çengel, Özgür
2
Akturk, M. Serkan
1
Amorim, Pedro
1
Basu, Preetam
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Beck, Norbert
1
Ben Achma, Thouraya
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Bondos, Ilona
1
Breugelmans, Els
1
Briel, Frederik von
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Campo, Katia
1
Carlson, Jamie
1
Chen, Youhua
1
Chowdhury, Noman H.
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Cocco, Helen
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Demirag, Ozgun Caliskan
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Demoulin, Nathalie T. M.
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Dias, Joana Carmo
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Franke, Markus
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Gulnaz Banu P.
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He, Huiying
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Kvale, Knut
1
Ladwein, Richard
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Lancelot Miltgen, Caroline
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Lazaris, Chris
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RWTH Aachen
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1
Steinbeis-Stiftung für Wirtschaftsförderung
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
3
International journal of production economics
2
Journal of retailing and consumer services
2
The international review of retail, distribution and consumer research
2
Channel strategies and marketing mix in a connected world
1
E-retailing challenges and opportunities in the global marketplace
1
Edition Wissenschaft Apprimus
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Innovating for trust
1
International journal of innovation and technology management : IJITM
1
International journal of retail and distribution management
1
International journal of technology marketing : IJTMkt
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of marketing research
1
Journal of operations management
1
MO
1
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
1
SIBE-Wissenschaftsreihe
1
Technological forecasting & social change : an international journal
1
The journal of services marketing
1
Working paper series : WPS
1
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ECONIS (ZBW)
28
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1
Conceptualizing green strategies' effects on customer experience in the context of omnichannel retailing
Sfakianaki, Emmanouela
;
Vrechopoulos, Adam
;
Lazaris, Chris
- In:
International journal of innovation and technology …
19
(
2022
)
5
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014232355
Saved in:
2
Learning efficient in-store picking strategies to reduce customer encounters in omnichannel retail
Neves-Moreira, Fábio
;
Amorim, Pedro
- In:
International journal of production economics
267
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014460472
Saved in:
3
Exploring omnichannel strategies : a path to improve customer experiences
Silva, Susana C.
;
Silva, Francisca Pinto
;
Dias, Joana Carmo
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 62-88
Persistent link: https://www.econbiz.de/10014484202
Saved in:
4
Showrooms and B&M stores : omnichannel strategies for managing customer returns
Mandal, Prasenjit
;
Basu, Preetam
;
Saha, Kushal
-
2020
Persistent link: https://www.econbiz.de/10012226240
Saved in:
5
Omnichannel retailing strategy : a systematic review
Hailu, Aregu Asmare
;
Zewdie, Shimelis
- In:
The international review of retail, distribution and …
32
(
2022
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10012873360
Saved in:
6
Is the shopper always the king/queen? : study of omnichannel retail technology use and shopping orientations
Mimoun, Mohamed Slim Ben
;
Lancelot Miltgen, Caroline
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013169648
Saved in:
7
SafeCX : a framework for safe customer experience in omnichannel retailing
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Chowdhury, Noman H.
- In:
The journal of services marketing
36
(
2022
)
4
,
pp. 499-529
Persistent link: https://www.econbiz.de/10013407558
Saved in:
8
Information effects of warehouse automation on sales in omnichannel retailing
Tagashira, Takumi
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209642
Saved in:
9
Customer engagement model and consumer behaviour within omnichannel retailing
Theocharis, Dimitrios
;
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013258250
Saved in:
10
Wpływ międzykanałowego różnicowania cen na wybór kanału zakupu przez konsumentów
Bondos, Ilona
-
2022
Persistent link: https://www.econbiz.de/10013342180
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