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~subject:"Konsumentenverhalten"
~subject:"Marketing"
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Konsumentenverhalten
Marketing
Place marketing
592
Standortmarketing
579
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111
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110
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95
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59
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place branding
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Branded spaces : experience enactments and entanglements
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Marketing i menedžment innovacij : m&mi
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Marketing places and spaces
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Quantitative marketing and economics : QME
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Routledge research in landscape and environmental design
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Routledge studies in human geography
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ECONIS (ZBW)
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31
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
32
The emotional attachment built through the attitudes and managerial approach to place marketing and branding : "the golden city of Kremnica, Slovakia"
Mazurek, Marica
- In:
Marketing places and spaces
,
(pp. 93-105)
.
2015
Persistent link: https://www.econbiz.de/10011441059
Saved in:
33
The role of the flagship store location in luxury branding : an international exploratory study
Arrigo, Elisa
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 518-537
Persistent link: https://www.econbiz.de/10011388009
Saved in:
34
Seeking attention : an eye tracking study of in-store merchandise displays
Huddleston, Patricia
;
Behe, Bridget K.
;
Minahan, Stella
; …
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 561-574
Persistent link: https://www.econbiz.de/10011388065
Saved in:
35
"Ein Bier wie seine Heimat - ursprünglich, ehrlich und charaktervoll" : eine Untersuchung der Vermarktung "fränkischer" Biere aus diskurstheoretischer Perspektive
Fischer, Christina
;
Weber, Florian
- In:
Bausteine der Regionalentwicklung
,
(pp. 73-93)
.
2015
Persistent link: https://www.econbiz.de/10010500844
Saved in:
36
Creating consumer attachment to retail service firms through sense of place
Brocato, E. Deanne
;
Baker, Julie
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 200-220
Persistent link: https://www.econbiz.de/10010504690
Saved in:
37
Marketing small towns : a preliminary investigation
Fraccastoro, Katherine A.
;
Karani, Komal
- In:
Journal of business & economics research
12
(
2014
)
3
,
pp. 307-311
Persistent link: https://www.econbiz.de/10010400186
Saved in:
38
Branded space; branded consumers : spaces for consumption and the uncomfortable consequences of complicit communality
Miles, Steven
- In:
Branded spaces : experience enactments and entanglements
,
(pp. 217-228)
.
2013
Persistent link: https://www.econbiz.de/10010127881
Saved in:
39
Place branding : creating self-brand connections and brand advocacy
Kemp, Elyria
;
Childers, Carla Y.
;
Williams, Kim H.
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 508-515
Persistent link: https://www.econbiz.de/10009685949
Saved in:
40
Region of origin as choice factor : wine knowledge and wine tourism involvement influence
Famularo, Biagio
;
Bruwer, Johan
;
Li, Elton
- In:
International journal of wine business research : IJWBR
22
(
2010
)
4
,
pp. 362-385
Persistent link: https://www.econbiz.de/10008778599
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