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~subject:"Konsumentenverhalten"
~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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Konsumentenverhalten
Marketing management
Direct marketing
567
Direktmarketing
567
Consumer behaviour
136
Arzneimittel
110
Pharmaceuticals
110
Advertising effects
106
Werbewirkung
106
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95
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95
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79
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79
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62
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61
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42
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42
Theorie
39
Theory
39
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direct marketing
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23
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22
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21
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19
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19
Online-Handel
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18
Social web
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Aufsatz in Zeitschrift
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56
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31
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29
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5
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Perri, Matthew
4
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3
Morimoto, Mariko
3
Ryan, Damian
3
Aikin, Kathryn J.
2
Albaum, Gerald S.
2
Albers, Sönke
2
Bond, Craig A.
2
Bond, Jennifer Keeling
2
Bratina, Danijel
2
Chang, Susan
2
Deighton, John
2
Fogel, Joshua
2
Huh, Jisu
2
Joseph, Mathew
2
Kumar, V.
2
Limbu, Yam B.
2
McFadden, Dawn Thilmany
2
Naseri, Mohammad Bakher
2
Park, Jin Seong
2
Park, Timothy A.
2
Poon, Patrick
2
Ramakrishnan, Shravanan
2
Rollins, Brent L.
2
Spake, Deborah F.
2
Sullivan, Helen W.
2
Verhoef, Peter C.
2
Abbu, Haroon R.
1
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Ali Shah, Syed Zulfiqar
1
Alturas, Bráulio
1
Amirkhanpour, Monaliz
1
Amos, Clinton
1
Andrews, Lynda
1
Ascione, Frank J.
1
Avery, Jill
1
Bagozzi, Richard P.
1
Baier, Daniel
1
Bakharev, Volodymyr V.
1
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Health marketing quarterly
15
International journal of pharmaceutical and healthcare marketing : IJPHM
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Direct marketing : an international journal
5
Journal of business research : JBR
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing communications
4
Journal of marketing research : JMR
4
Journal of retailing and consumer services
4
International journal of electronic business
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business economics : JBE
3
Journal of global marketing
3
Journal of marketing
3
Journal of targeting, measurement and analysis for marketing
3
European journal of operational research : EJOR
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of technology marketing : IJTMkt
2
Journal of business & economics research
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Market : review for marketing theory and practice
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The marketing review
2
... für Dummies
1
APROMA review
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Agricultural and Food Economics : AFE
1
Agricultural economics : the journal of the International Association of Agricultural Economists
1
Akron business and economic review
1
American journal of agricultural economics
1
Central European business review : CEBR
1
Cogent business & management
1
Der Markt : international journal of marketing
1
E + M ekonomie a management
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ECONIS (ZBW)
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1
Distributing the fashion product in direct or retail channel : the impact of fashion level and direct selling cost
Wang, Haijun
;
Liu, Guanmei
- In:
International transactions in operational research : a …
30
(
2023
)
6
,
pp. 3597-3624
Persistent link: https://www.econbiz.de/10014328056
Saved in:
2
Profit uplift modeling for direct marketing campaigns : approaches and applications for online shops
Baier, Daniel
;
Stöcker, Björn
- In:
Journal of business economics : JBE
92
(
2022
)
4
,
pp. 645-673
Persistent link: https://www.econbiz.de/10013438854
Saved in:
3
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
4
Ethics in financial advertising : a study on direct mail for credit cards
Shen, Feng
;
Shi, Yi
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1230-1245
Persistent link: https://www.econbiz.de/10012650650
Saved in:
5
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
6
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
7
Influence of direct marketing and conventional advertisement on buying behaviour of customers of electronic home appliances
Kewat, Pooja Bai
;
Panda, Priyabrata
;
Maharana, Arjuna Kumar
- In:
International journal of business and emerging markets …
15
(
2023
)
3
,
pp. 287-306
Persistent link: https://www.econbiz.de/10014312878
Saved in:
8
Using supervised machine learning methods for RFM segmentatio : a casino direct marketing communication case
Bratina, Danijel
;
Faganel, Armand
- In:
Market : review for marketing theory and practice
35
(
2023
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10014315007
Saved in:
9
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
10
Online sales : a direct marketing opportunity for rural farms?
O'Hara, Jeffrey K.
;
Low, Sarah A.
- In:
Journal of agricultural and applied economics : JAEE
52
(
2020
)
2
,
pp. 222-239
Persistent link: https://www.econbiz.de/10012268967
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