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~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
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Search: subject_exact:"Werbeträger"
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Konsumentenverhalten
Online-Marketing
Werbeträger
424
Advertising media
351
Werbung
116
Werbewirkung
110
Advertising effects
104
Advertising
98
Werbeplanung
90
Advertising planning
84
Deutschland
75
Germany
59
Internet marketing
50
Consumer behaviour
44
USA
41
Communication media
39
Kommunikationsmedien
39
Marketing management
39
Marketingmanagement
39
United States
39
Theorie
37
Theory
35
Mediensektor
33
Media industries
32
Brand management
31
Markenführung
31
Marketing
27
Mediennutzung
27
Media usage
26
Zielgruppe
21
Target group
20
Computerspiel
19
Celebrity endorsement
18
Celebrity-Werbung
18
Internet
17
Mediaplanung
17
Video game
15
Advertising industry
14
Markenimage
14
Psychology of advertising
14
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19
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15
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Article
48
Book / Working Paper
43
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Article in journal
38
Aufsatz in Zeitschrift
38
Aufsatz im Buch
11
Book section
11
Graue Literatur
9
Non-commercial literature
9
Working Paper
9
Arbeitspapier
7
Hochschulschrift
6
Collection of articles of several authors
4
Sammelwerk
4
Thesis
3
Aufsatzsammlung
2
Case study
2
Fallstudie
2
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2
Lehrbuch
2
Textbook
2
Conference paper
1
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1
Guidebook
1
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1
Handbuch
1
Konferenzbeitrag
1
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1
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English
73
German
18
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Budzinski, Oliver
8
Lindstädt, Nadine
4
Lindstädt-Dreusicke, Nadine
4
Blakeman, Robyn
2
Brasel, S. Adam
2
Busch, Oliver
2
Chatterjee, Patrali
2
Eisend, Martin
2
Gambaro, Marco
2
Huber, Frank
2
Könecke, Thomas
2
Meyer, Frederik
2
Proulx, Mike
2
Puglisi, Riccardo
2
Regier, Stefanie
2
Schultz, Don E.
2
Schunk, Holger
2
Shepatin, Stacey
2
Unger, Fritz
2
Verlegh, Peeter
2
Voorveld, Hilde
2
Waiguny, Martin
2
Aggarwal, Sugandha
1
Agrawal, Meenu
1
Aldas-Manzano, Joaquín
1
Backhaus, Klaus
1
Bakhtawar, Barira
1
Balachander, Subramanian
1
Barton, Roger
1
Bauer, Hans H.
1
Berg, Scott
1
Berger, Thomas
1
Binggeser, Ellen
1
Block, Martin P.
1
Boothof, Walter E.
1
Botthof, Walter E.
1
Brennen, Ed
1
Brettel, Malte
1
Breuer, Ralph
1
Buzeta, Cristian
1
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Springer Fachmedien Wiesbaden
2
Berliner Wissenschafts-Verlag
1
ICORIA <13., 2014, Amsterdam>
1
Springer International Publishing
1
Verband Deutscher Zeitschriftenverleger
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
1
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SpringerLink / Bücher
5
Journal of marketing communications
4
Journal of advertising research
3
Marketing intelligence & planning
3
The journal of brand management : an international journal
3
Working paper
3
Breaking new ground in theory and practice
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
European Advertising Academy
2
IME Working Paper
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of promotion management : JPM
2
Academia : revista Latinoamericana de administración
1
Acta Universitatis Oeconomicae Helsingiensis / A
1
Advances in advertising research
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Case study and review
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Der Markt : international journal of marketing
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Discussion paper / Centre for Economic Policy Research
1
E-marketing ; Vol. 2
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Grid series in advertising and journalism
1
Handbuch der Marktforschung
1
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the review of marketing communications
1
International journal of entrepreneurial venturing
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
1
International journal of market research
1
International journal of marketing : IJM ; formerly Der Markt
1
JMM : the international journal on media management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of media business studies
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Kellogg on advertising & media : the Kellogg School of Management
1
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ECONIS (ZBW)
88
EconStor
2
USB Cologne (EcoSocSci)
1
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1
Reaching voters on social media : planning political advertising on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
2
A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Dahooie, Jalil Heidary
;
Estiri, Mehrdad
;
Janmohammadi, …
- In:
Oeconomia Copernicana
13
(
2022
)
1
,
pp. 109-150
Persistent link: https://www.econbiz.de/10013255811
Saved in:
3
An analysis of competition and displacement of business among media forms in the advertising media arket of Pakistan
Bakhtawar, Barira
;
Latif, Faiza
;
Kamal, Asifa
- In:
The Lahore journal of business
10
(
2021
)
1
,
pp. 121-147
Persistent link: https://www.econbiz.de/10012813533
Saved in:
4
Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung
;
Balachander, Subramanian
- In:
Production and operations management : the flagship …
32
(
2023
)
6
,
pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
Saved in:
5
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
6
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
7
Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
Saved in:
8
Celebrity endorsement using different types of new media and advertising formats
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
3
,
pp. 281-302
Persistent link: https://www.econbiz.de/10013369857
Saved in:
9
Exploratory study on variables impacting display advertising spend of leading advertisers in the USA
Chakrabarti, Somnath
;
Makhija, Mayank
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 176-206
Persistent link: https://www.econbiz.de/10012424773
Saved in:
10
Tool for analyzing YouTube audience behavior in Indonesia
Indrawati
;
Herbawan, F.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 8-14)
.
2020
Persistent link: https://www.econbiz.de/10012259283
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