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~subject:"Konsumentenverhalten"
~subject:"Schätzung"
~type_genre:"Aufsatz im Buch"
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Cognition
788
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Handbook of consumer psychology
6
Cracking the code : leveraging consumer psychology to drive profitability
3
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
2
Befähigung zur Partizipation : gesellschaftliche Teilhabe durch ökonomische Bildung
1
Behavioral finance
1
Co-creation and well-being in tourism
1
Contemporary trends in innovative marketing strategies
1
Continuing to broaden the marketing concept : making the world a better place
1
Corporate entrepreneurship and venturing
1
Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
1
Digitalisierung in Wirtschaft und Wissenschaft
1
E-collaboration ; Vol. 3
1
Economic organization and economic knowledge
1
Education, skills, and technical change : implications for future US GDP growth
1
Essays in empirical health, labor, and family economics
1
Essays in microeconomics with applications in education, health and crime
1
Exploring the grand challenges for next generation e-business : 8th Workshop on E-Business, WEB 2009, Phoenix, AZ, USA, December 15, 2009 ; revised selected papers
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Fundamentals of marketing research ; Vol. 6
1
Handbook of brand relationships
1
Handbook of pricing research in marketing
1
Health and socio-economic status over the life course : first results from SHARE Waves 6 and 7
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International advertising and communication : current insights and empirical findings
1
Internet advertising : theory and research
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Kybernetik und Wissensgesellschaft : Wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 26. und 27. September 2002 in Stuttgart
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
1
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
1
Marketing in a digital world
1
Measuring and managing brands
1
Media Economics revisited : (wie) verändert das Internet die Ökonomie der Medien?
1
Nachhaltigkeit als radikaler Wandel : die Quadratur des Kreises?
1
Neuroscience and the economics of decision making
1
Product experience
1
Public relations and advertising theories : concepts and practices
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
Research contributions to personality at work
1
Research handbook on services management
1
Schools and the equal opportunity problem
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ECONIS (ZBW)
65
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1
Gaming, esports, and Spanish consumer behavior
Matías Batalla, David de
;
López Tenorio, Pablo José
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 304-320)
.
2024
Persistent link: https://www.econbiz.de/10014519932
Saved in:
2
Preference for practical versus theoretical knowledge : conceptualization and consumer behavior predictions
Yang, Haiyang
;
Carmon, Ziv
;
Simonson, Itamar
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 171-192)
.
2020
Persistent link: https://www.econbiz.de/10012321158
Saved in:
3
Neuromarketing: the role of the executive function in consumer behaviour
Ezeugwu, Chika Remigious
;
Achi, Awele
;
Ezeugwu, …
- In:
Marketing Communications and Brand Development in …
,
(pp. 209-228)
.
2022
Persistent link: https://www.econbiz.de/10013274626
Saved in:
4
Text analytics of service customer reviews and feedback : understanding customers' emotions and
cognition
in the hospitality industry
Zhang, Jie
;
Han, Spring H.
;
Verma, Rohit
- In:
Research handbook on services management
,
(pp. 275-294)
.
2022
Persistent link: https://www.econbiz.de/10014452656
Saved in:
5
Motivated
cognition
and curiosity in the aging consumer
Hargis, Mary B.
;
Whatley, Mary C.
;
Siegel, Alexander L. M.
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 47-66)
.
2021
Persistent link: https://www.econbiz.de/10012297454
Saved in:
6
"Wonderful Indonesia" positioning branding as a place of interesting tourism
Fauziah, Hujaimatul
- In:
The future opportunities and challenges of business in …
,
(pp. 77-80)
.
2020
Persistent link: https://www.econbiz.de/10012310734
Saved in:
7
The requirements of jobs : evidence from a nationally representative survey
Gittleman, Maury B.
;
Monaco, Kristen A.
;
Nestoriak, Nicole
- In:
Education, skills, and technical change : implications …
,
(pp. 183-215)
.
2019
Persistent link: https://www.econbiz.de/10011986092
Saved in:
8
End-of-working-life gender wage gap : the role of health shocks, parental education and personality traits
Bertoni, Marco
;
Bonfatti, Andrea
;
Celidoni, Martina
; …
- In:
Health and socio-economic status over the life course : …
,
(pp. 141-147)
.
2019
Persistent link: https://www.econbiz.de/10012167396
Saved in:
9
Perceived deception in online consumer reviews : antecedents, consequences, and moderators
Román, Sergio
;
Riquelme, Isabel P.
;
Iacobucci, Dawn
- In:
Marketing in a digital world
,
(pp. 141-166)
.
2019
Persistent link: https://www.econbiz.de/10012123425
Saved in:
10
An exploratory study on cognitive biases about investment decisions
Torun, Alev
;
Erişen, Onur
;
Sumer, Haluk
- In:
Behavioral finance
,
(pp. 229-247)
.
2019
Persistent link: https://www.econbiz.de/10012125286
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