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Search: subject_exact:"Trade fair"
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Konsumentenverhalten
Theorie
Messe
444
Trade fair
443
Messe <Wirtschaft>
207
Deutschland
134
Germany
107
Messebeteiligung
60
Trade fair participation
60
Marketing
56
Marketing management
42
Marketingmanagement
42
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39
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39
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25
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Trade fair marketing
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Außenwirtschaftsförderung
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2
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Trade show management : planning, implementing and controlling of trade shows, conventions and events
3
DUV : Wirtschaftswissenschaft
2
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Märkte im Dialog : die Messen der dritten Generation
2
Schriften zu Marketing und Management
2
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2
Berichte aus der Betriebswirtschaft
1
Betriebswirtschaftliches Controlling : Planung - Entscheidung - Organisation ; Festschrift für Univ.-Prof. Dr. Dietrich Adam zum 60. Geburtstag
1
Bochumer wirtschaftswissenschaftliche Studien
1
Customer Experience : Forum Dienstleistungsmanagement
1
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
Fortschritt-Berichte VDI / 16
1
Gabler Edition Wissenschaft
1
International journal of business excellence : IJBEX
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of international trade & commerce
1
Journal of promotion management : JPM
1
Journal of travel and tourism marketing
1
Market economy and privatisation
1
Markt und Konsum
1
Materialien zur Fremdenverkehrsgeographie
1
Schriftenreihe betriebswirtschaftliche Forschungsergebnisse
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The cosmo-creative society : logistical networks in a dynamic economy
1
Tourism management : research, policies, practice
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Tourist behavior : an experiential perspective
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ECONIS (ZBW)
41
USB Cologne (EcoSocSci)
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1
Driving participation and investment in B2B trade shows : the organizer view
Mora Cortez, Roberto
;
Johnston, Wesley J.
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1092-1105
Persistent link: https://www.econbiz.de/10013169501
Saved in:
2
Determinants of consumer's buying behaviour for digital products in trade fair
Gera, Navneet
;
Di Fatta, Davide
- In:
International journal of business excellence : IJBEX
22
(
2020
)
4
,
pp. 542-563
Persistent link: https://www.econbiz.de/10012506594
Saved in:
3
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
4
Visitors experiences, expectations and satifaction in trade shows and exhibitions
Alias, Zauyani Zainal Mohamed
;
Othman, Nor'ain
- In:
Tourist behavior : an experiential perspective
,
(pp. 37-47)
.
2018
Persistent link: https://www.econbiz.de/10011856613
Saved in:
5
Economic geography and industrial marketing views on trade shows : collective marketing and knowledge circulation
Rinallo, Diego
;
Bathelt, Harald
;
Golfetto, Francesca
- In:
Industrial marketing management : the international …
61
(
2017
),
pp. 93-103
Persistent link: https://www.econbiz.de/10011704321
Saved in:
6
An examination of determinants of trade show exhibitors' behavioral intention : a stakeholder perspective
Lin, Yeqiang
- In:
International journal of contemporary hospitality management
28
(
2016
)
12
,
pp. 2630-2653
Persistent link: https://www.econbiz.de/10011610934
Saved in:
7
The influence of trade show selection criteria on re-participation intention of exhibitors
Chun, Chang-Suk
- In:
Journal of international trade & commerce
12
(
2016
)
1
,
pp. 65-75
Persistent link: https://www.econbiz.de/10011795384
Saved in:
8
Ground of visitors' post-trade fair behavior : an exploratory study
Sarmento, Maria
;
Farhangmehr, Minoo
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 735-750
Persistent link: https://www.econbiz.de/10011632054
Saved in:
9
Towards an exchange view of trade fairs
Tafesse, Wondwesen
;
Skallerud, Kåre
- In:
The journal of business & industrial marketing
30
(
2015
)
7
,
pp. 795-804
Persistent link: https://www.econbiz.de/10011420334
Saved in:
10
Consumer perceptions of trade show effectiveness : scale development and validation within a B2C context
Gottlieb, Udo
;
Brown, Mark
;
Ferrier, Liz
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 89-107
Persistent link: https://www.econbiz.de/10010344344
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