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~subject:"Konsumentenverhalten"
~subject:"USA"
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Konsumentenverhalten
USA
Event-Marketing
1,490
Event marketing
1,271
Consumer behaviour
286
Deutschland
255
Germany
248
Sportveranstaltung
183
Sport event
171
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168
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163
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155
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154
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134
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129
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125
Tourismuswirtschaft
125
Beziehungsmarketing
118
Tourism
117
Relationship marketing
116
Event
115
Tourism marketing
103
Tourismusmarketing
103
Marketingmanagement
98
Marketing management
97
Customer satisfaction
89
Kundenzufriedenheit
89
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86
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83
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80
Markenimage
77
Sponsoring
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Brand image
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Sponsorship
71
Sport
66
Emotion
65
Sports
64
Freizeitwirtschaft
62
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Schmitt, Bernd
6
Taheri, Babak
6
Bauer, Hans H.
4
Jahn, Steffen
4
Olberding, Julie Cencula
4
Scheinbaum, Angeline Close
4
Brakus, J. Joško
3
Cai, Liping A.
3
Carlson, Jamie
3
Drengner, Jan
3
Ermer, Beatrice
3
Kirchgeorg, Manfred
3
Krishen, Anjala S.
3
Li, Mimi
3
Schliewe, Jana
3
Zarantonello, Lia
3
Ai, Chi-Han
2
Aitken, Rob
2
Bekmeier-Feuerhahn, Sigrid
2
Benkenstein, Martin
2
Bourgeon-Renault, Dominique
2
Bruhn, Manfred
2
Carù, Antonella
2
Dias, Álvaro Lopes
2
Fairley, Sheranne
2
Farrington, Thomas
2
Franke, Marie-Kristin
2
Gilmore, James H.
2
Gori, Keith
2
Heinrich, Daniel
2
Klaus, Philipp
2
Knobloch, Uli
2
LaTour, Michael S.
2
Laas, Elisabeth
2
Le Dung
2
Lee, Woojin
2
Lehto, Xinran Y.
2
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2
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2
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1
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
1
Wuppertal Institut für Klima, Umwelt, Energie
1
Zukunftsinstitut
1
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Journal of retailing and consumer services
10
Journal of travel and tourism marketing
10
International journal of hospitality management
9
International journal of event and festival management
8
Customer Experience : Forum Dienstleistungsmanagement
7
International journal of sport management and marketing : IJSMM
7
Journal of business research : JBR
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
International journal of contemporary hospitality management
6
Social enterprise and special events : market-based approaches to mission-driven gatherings
6
The business of events management
6
The journal of brand management : an international journal
5
Tourism management perspectives : TMP
5
Journal of advertising research
4
Journal of hospitality marketing & management
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Sport management review
4
SpringerLink / Bücher
4
Tourism management : research, policies, practice
4
Erlebnis- und Konsumwelten
3
European journal of marketing : EJM
3
Ilmenauer Schriften zur Betriebswirtschaftslehre
3
International journal of arts management
3
International journal of retail & distribution management
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality and tourism insights
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Memorable customer experiences : a research anthology
3
European Sport management quarterly : ESMQ
2
Handbook on brand and experience management
2
Innovative marketing : IM
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of food products marketing
2
Journal of international consumer marketing
2
Journal of nonprofit & public sector marketing
2
Journal of promotion management : JPM
2
Journal of service management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
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ECONIS (ZBW)
340
EconStor
1
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Struggle of the story : towards a sociocultural model of story world tension in communal consumption
Lindberg, Frank
;
Larsson Mossberg, Lena
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
5/6
,
pp. 498-519
Persistent link: https://www.econbiz.de/10014299339
Saved in:
4
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
5
Determinants of participation and outcomes in a cause marketing event : a laddering approach
Yeoh, Poh-lin
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 439-467
Persistent link: https://www.econbiz.de/10014444825
Saved in:
6
How affective evaluation and tourist type impact
event
marketing
outcomes : field studies in experiential marketing
Wang, Buduo
;
Scheinbaum, Angeline Close
;
Li, Siyan
; …
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 133-144
Persistent link: https://www.econbiz.de/10014233774
Saved in:
7
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
8
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
9
Influence of coherent context for positioning distinctive and iconic Sicilian sparkling wines : effect of a sensorial experience on a gulet
Ingrassia, Marzia
;
Altamore, Luca
;
Bacarella, Simona
; …
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
2
,
pp. 144-175
Persistent link: https://www.econbiz.de/10013357364
Saved in:
10
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
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