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~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
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Search: subject:"Brand Management"
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Konsumentenverhalten
Brand management
10,210
Markenführung
10,207
Consumer behaviour
5,735
Brand image
5,243
Markenimage
5,243
Brand
3,523
Markenartikel
3,453
Beziehungsmarketing
1,998
Relationship marketing
1,998
Social Web
1,361
Social web
1,361
Online-Marketing
1,189
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1,187
Werbewirkung
856
Advertising effects
854
Marketing management
851
Marketingmanagement
850
Luxury goods
608
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608
Customer satisfaction
536
Kundenzufriedenheit
536
Brand loyalty
523
Advertising
515
Werbung
495
Einzelhandel
477
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477
Emotion
458
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439
Corporate reputation
402
Firmenimage
402
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381
Internationales Marketing
377
United States
376
International marketing
374
Confidence
355
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354
Personality psychology
339
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339
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334
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490
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Article
5,679
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5,701
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368
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368
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149
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115
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111
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71
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71
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61
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Loureiro, Sandra Maria Correia
29
Phau, Ian
26
Han, Heesup
23
Ko, Eunju
23
Sarkar, Abhigyan
23
Melewar, T. C.
21
Bang, Nguyen
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
18
Guzman, Francisco
17
Sarkar, Juhi Gahlot
17
Hollebeek, Linda D.
16
Veloutsou, Cleopatra
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Khan, Imran
14
Pelsmacker, Patrick de
14
Valette-Florence, Pierre
14
Dens, Nathalie
13
Kunkel, Thilo
13
Casidy, Riza
12
Paul, Justin
12
Rahman, Zillur
12
Romaniuk, Jenni
12
Wiedmann, Klaus-Peter
12
Ahn, Jiseon
11
Bagozzi, Richard P.
11
Grohmann, Bianca
11
Johnson, Lester W.
11
King, Ceridwyn
11
Park, Jungkun
11
Septianto, Felix
11
Sreejesh, S.
11
Sung, Yongjun
11
Swoboda, Bernhard
11
Vrontis, Demetris
11
Augusto, Mário Gomes
10
Christodoulides, George
10
Dwivedi, Abhishek
10
Heere, Bob
10
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Edward Elgar Publishing
2
Information Resources Management Association
2
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Global Brand Conference <11., 2016, Bradford>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Springer Fachmedien Wiesbaden
1
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Journal of business research : JBR
393
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
50
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Journal of strategic marketing
47
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Cogent business & management
42
Journal of marketing
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of retail & distribution management
35
Journal of international marketing
35
Journal of Islamic marketing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
International journal of advertising : the quarterly review of marketing communications
31
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ECONIS (ZBW)
5,734
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71
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71
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
72
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
73
Scripting the meaning : the influence of brand name script on brand meaning and brand attitude
Roshchupkina, Olga
;
Kang, Gi-Du
- In:
Asia marketing journal
25
(
2023
)
2
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014384072
Saved in:
74
The dark side of members' heterogeneity within online brand communities and global virtual teams : an extension to Schwartz's value theory
Raut, Sachin Kumar
;
Rana, Sudhir
;
Kathuria, Sakshi
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 284-302
Persistent link: https://www.econbiz.de/10014390264
Saved in:
75
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
76
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
77
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
78
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
79
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
80
The impact of nostalgia on brand resurrection and iconness : the importance of being local
Gonzalez-Cavazos, Beatriz
;
Quintanilla, Claudia
;
Ayala, …
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 396-416
Persistent link: https://www.econbiz.de/10014390337
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