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~subject:"Leistungsbündel"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Übersichtsarbeit"
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Search: subject:"B-to-B-Marketing"
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Leistungsbündel
B-to-B-Marketing
1,932
Business-to-business marketing
1,932
Lieferantenmanagement
1,088
Supplier relationship management
1,088
Relationship marketing
570
Beziehungsmarketing
565
Marketing management
257
Marketingmanagement
257
E-commerce
222
Electronic Commerce
222
Salespeople
212
Verkaufspersonal
212
Selling
207
Verkauf
207
B2B
158
Consumer behaviour
157
Konsumentenverhalten
157
Brand management
156
Markenführung
156
Social Web
143
Social web
143
Business network
136
Unternehmensnetzwerk
136
Value creation
130
Betriebliche Wertschöpfung
129
Customer satisfaction
126
Kundenzufriedenheit
126
Internet marketing
112
Online-Marketing
112
Customer value
104
Kundenwert
104
USA
101
United States
101
Brand image
98
Markenimage
98
Lieferkette
97
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97
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96
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96
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94
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Aufsatz in Zeitschrift
Übersichtsarbeit
Article in journal
65
Hochschulschrift
32
Aufsatz im Buch
30
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30
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23
Graue Literatur
18
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18
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13
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8
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7
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Ulaga, Wolfgang
8
Kowalkowski, Christian
7
Gebauer, Heiko
4
Nordin, Fredrik
4
Jacob, Frank
3
Adamson, Brent
2
Backhaus, Klaus
2
Bertini, Marco
2
Biggemann, Sergio
2
Brozovic, Danilo
2
Cova, Bernard
2
Dixon, Matthew
2
Eggert, Andreas
2
Holmlund, Maria
2
Karwan, Mark H.
2
Kindström, Daniel
2
Kleinaltenkamp, Michael
2
Kohli, Ajay Kumar
2
Kohtamäki, Marko
2
Murray, Chase
2
Raj, Ritwik
2
Reinartz, Werner J.
2
Salle, Robert
2
Sichtmann, Christina
2
Sun, Lei
2
Tavassoli, Nader T.
2
Toman, Nicholas
2
Totzek, Dirk
2
Wangenheim, Florian von
2
Alavi, Sascha
1
Becker, Jörg
1
Beverungen, Daniel
1
Bharadwaj, Sundar G.
1
Bond, Edward U., III
1
Borgh, Michel van der
1
Bornemann, Torsten
1
Brann, Jeremy M.
1
Brege, Staffan
1
Brown, Brian
1
Brüggemann, Felix
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Industrial marketing management : the international journal for industrial and high-tech firms
24
The journal of business & industrial marketing
5
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
3
Journal of business-to-business marketing
3
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of business environment : IJBE
2
Journal of business research : JBR
2
Journal of marketing
2
Journal of service management
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Die Betriebswirtschaft : DBW
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
1
Electronic markets : the international journal on networked business
1
European journal of marketing
1
International journal of project management : the journal of The International Project Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
International journal of technology management : IJTM
1
Journal of business market management : JBM
1
Journal of revenue and pricing management
1
Journal of service research : JSR
1
Psychology & marketing
1
Technology analysis & strategic management
1
The journal of services marketing
1
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ECONIS (ZBW)
66
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1
Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
Saved in:
2
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
3
Servitization in business ecosystem : a systematic review and implications for business-to-business servitization research
Zhang, Ke
;
Feng, Lijie
;
Wang, Jinfeng
;
Lin, Kuo-Yi
;
Li, …
- In:
Technology analysis & strategic management
35
(
2023
)
11
,
pp. 1480-1496
Persistent link: https://www.econbiz.de/10014391667
Saved in:
4
A numerical optimization approach for pricing components in customer defined bundles in a B2B market
Raj, Ritwik
;
Karwan, Mark H.
;
Murray, Chase
;
Sun, Lei
- In:
Computers & operations research : and their …
155
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014339014
Saved in:
5
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
6
Boundary resource interactions in solution networks
Wei, Ruiqi
;
Vize, Roisin
;
Geiger, Susi
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 532-561
Persistent link: https://www.econbiz.de/10013173439
Saved in:
7
Eight organizational enablers of digital service-sales ambidexterity in industrial firms
Classen, Moritz
;
Friedli, Thomas
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2142-2155
Persistent link: https://www.econbiz.de/10013455410
Saved in:
8
Dealing with privacy concerns in product-service system selling : value-based selling as fair treatment practice
Nijssen, E. J.
;
Borgh, Michel van der
;
Totzek, Dirk
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 60-71
Persistent link: https://www.econbiz.de/10013494036
Saved in:
9
Itemized pricing in B2B bundles with diminishing reservation prices and loss averse customers
Raj, Ritwik
;
Karwan, Mark H.
;
Murray, Chase
;
Sun, Lei
- In:
Journal of revenue and pricing management
21
(
2022
)
4
,
pp. 375-392
Persistent link: https://www.econbiz.de/10013390532
Saved in:
10
The role of salespeople in industrial servitization : how to manage diminishing profit returns from salespeople’s increasing industrial service shares
Krämer, Martin
;
Desernot, Christina
;
Alavi, Sascha
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1235-1252
Persistent link: https://www.econbiz.de/10013471088
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