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~subject:"Lieferkette"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Search: subject:"Sales-promotion"
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Lieferkette
Sales promotion
1,183
Verkaufsförderung
1,180
Consumer behaviour
625
Konsumentenverhalten
625
Preismanagement
236
Pricing strategy
236
Einzelhandel
195
Retail trade
195
Advertising effects
122
Werbewirkung
122
Marketing management
111
Marketingmanagement
110
USA
103
United States
103
Online retailing
100
Online-Handel
100
Theorie
100
Theory
100
Advertising
93
Beziehungsmarketing
91
Relationship marketing
91
Werbung
91
Brand management
89
Markenführung
89
Internet marketing
86
Online-Marketing
86
Rabatt
84
Rebate
83
Ladengestaltung
62
Store design
62
Low-cost strategy
61
Niedrigpreisstrategie
61
Kundenbindungsprogramm
59
Loyalty program
59
Selling
57
Verkauf
56
Salespeople
54
Verkaufspersonal
54
Brand image
51
E-commerce
51
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Undetermined
18
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Article
35
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Article in journal
Case study
Aufsatz in Zeitschrift
34
Aufsatz im Buch
8
Book section
8
Fallstudie
3
Arbeitspapier
1
Conference paper
1
Graue Literatur
1
Hochschulschrift
1
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English
34
German
1
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Chirra, Sricharan
3
Kumar, Dinesh
3
Chen, Pingping
2
Chen, Youhua
2
Ramanathan, Usha
2
Zhao, Ruiqing
2
Abolghasemi, Mahdi
1
Aloysius, John A.
1
Aydas, Osman
1
Baets, Shari de
1
Bharadwaj, Sundar G.
1
Chaudhuri, Kripasindhu
1
Chen, Bintong
1
Chen, Huiru
1
Darmawan, Agus
1
Daryanto, Yosef
1
Daxböck, Christian
1
Deasy, Michelle
1
Demirag, Ozgun Caliskan
1
Duan, Qi
1
Elomri, Adel
1
Eshragh, Ali
1
Ettouzani, Younes
1
Fahimnia, Behnam
1
Fuchs, Dominik
1
Geunes, Joseph
1
Hasan, Md Rakibul
1
Hewage, Harsha Chamara
1
Hu, Qiying
1
Hu, Xiaojian
1
Huang, Di
1
Hurley, Jason
1
Jagabathula, Srikanth
1
Jin, Yannan
1
Johnston, Wesley J.
1
Karray, Salma
1
Khajehnezhad, Milad
1
Kohli, Ajay Kumar
1
Lechner, Christian
1
Li, Chengcheng
1
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Published in...
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International journal of production economics
7
European journal of operational research : EJOR
4
International journal of production research
3
Omega : the international journal of management science
3
Journal of retailing and consumer services
2
California management review
1
International journal of information systems and supply chain management : JISSCM ; an official publication of the Information Resources Management Association
1
International journal of logistics systems and management
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of physical distribution & logistics management : IJPD & LM
1
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
1
Journal of marketing research : JMR
1
Journal of modelling in management
1
Journal of the Operational Research Society : OR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Operations research
1
Strategic change : SC ; briefings in entrepreneurial finance
1
The international journal of logistics management
1
Transportation research / E : an international journal
1
Unternehmenssteuerung in der produzierenden Industrie : Konzepte und Best Practices
1
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ECONIS (ZBW)
35
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1
Impacts of platform coupons and power structure on an e-commerce supply chain
Wan, Nana
- In:
Managerial and decision economics : MDE ; the …
45
(
2024
)
1
,
pp. 283-299
Persistent link: https://www.econbiz.de/10014443269
Saved in:
2
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
3
An inventory model of e-marketplace with a promotional program
Hasan, Md Rakibul
;
Daryanto, Yosef
;
Triki, Chefi
; …
- In:
Journal of modelling in management
19
(
2024
)
3
,
pp. 787-808
Persistent link: https://www.econbiz.de/10014512892
Saved in:
4
Forecast adjustments during post-promotional periods
Hewage, Harsha Chamara
;
Perera, H. Niles
;
Baets, Shari de
- In:
European journal of operational research : EJOR
300
(
2022
)
2
,
pp. 461-472
Persistent link: https://www.econbiz.de/10013207267
Saved in:
5
Promotions of online reviews from a channel perspective
Yang, Wenjuan
;
Zhang, Jiantong
;
Yan, Hong
- In:
Transportation research / E : an international journal
161
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013275937
Saved in:
6
Price promotions in vertically-related market : Instant discount vs. gift card
Chen, Pingping
;
Chen, Huiru
;
Zhao, Ruiqing
- In:
Omega : the international journal of management science
108
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304717
Saved in:
7
Personalized retail promotions through a directed acyclic graph-based representation of customer preferences
Jagabathula, Srikanth
;
Mitrofanov, Dmitry
;
Vulcano, Gustavo
- In:
Operations research
70
(
2022
)
2
,
pp. 641-665
Persistent link: https://www.econbiz.de/10013365737
Saved in:
8
Research on dual-channel supply chain promotion strategy
Duan, Qi
;
Li, Chengcheng
- In:
International journal of information systems and supply …
14
(
2021
)
3
,
pp. 79-106
Persistent link: https://www.econbiz.de/10012631276
Saved in:
9
Barriers to sustainable supply chain flexibility during sales promotions
Chirra, Sricharan
;
Raut, Rakesh D.
;
Kumar, Dinesh
- In:
International journal of production research
59
(
2021
)
22
,
pp. 6975-6993
Persistent link: https://www.econbiz.de/10012652847
Saved in:
10
Promoting end-of-season product through online channel in an uncertain market
Chen, Pingping
;
Zhao, Ruiqing
;
Yan, Yingchen
;
Zhou, Chi
- In:
European journal of operational research : EJOR
295
(
2021
)
3
,
pp. 935-948
Persistent link: https://www.econbiz.de/10012622422
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