//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
~subject:"Service management"
~subject:"Services"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Co-creation"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Service management
Services
Kundenintegration
3,816
Customer integration
3,812
Beziehungsmarketing
1,405
Relationship marketing
1,403
Value creation
984
Betriebliche Wertschöpfung
983
Innovationsmanagement
952
Innovation management
947
Consumer behaviour
893
Konsumentenverhalten
893
Social Web
851
Social web
851
Innovation
808
Produktentwicklung
605
New product development
578
Co-creation
396
Brand management
354
Online-Marketing
347
Internet marketing
346
Dienstleistungsqualität
342
Service quality
342
Service-Dominant Logic
308
Value co-creation
306
Service-dominant logic
305
Customer satisfaction
304
Kundenzufriedenheit
304
Kundenwert
303
Customer value
301
Lieferantenmanagement
261
Supplier relationship management
261
co-creation
255
Dienstleistung
200
Brand image
193
Markenimage
193
Deutschland
182
Germany
181
Viral marketing
179
Virales Marketing
179
more ...
less ...
Online availability
All
Undetermined
351
Free
48
Type of publication
All
Article
545
Book / Working Paper
60
Type of publication (narrower categories)
All
Article in journal
460
Aufsatz in Zeitschrift
460
Aufsatz im Buch
86
Book section
86
Case study
17
Fallstudie
17
Hochschulschrift
13
Collection of articles of several authors
12
Sammelwerk
12
Aufsatzsammlung
8
Thesis
7
Graue Literatur
6
Non-commercial literature
6
Arbeitspapier
5
Working Paper
5
Conference paper
3
Konferenzbeitrag
3
Conference proceedings
2
Festschrift
2
Konferenzschrift
2
Lehrbuch
2
Textbook
2
Bibliografie enthalten
1
Bibliography included
1
Handbook
1
Handbuch
1
more ...
less ...
Language
All
English
535
German
72
Author
All
Bruhn, Manfred
7
Edvardsson, Bo
7
Ind, Nicholas
7
Fließ, Sabine
6
Hajli, Nick
6
Harrigan, Paul
6
Iglesias, Oriol
6
Witell, Lars
6
Hollebeek, Linda D.
5
Jaakkola, Elina
5
Johnson, Lester W.
5
Loureiro, Sandra Maria Correia
5
Rahman, Zillur
5
Rather, Raouf Ahmad
5
Brodie, Roderick J.
4
Carlson, Jamie
4
Cova, Bernard
4
Füller, Johann
4
Gustafsson, Anders
4
Hadwich, Karsten
4
Hippel, Eric von
4
Islam, Jamid Ul
4
Jacob, Frank
4
Kristensson, Per
4
Leckie, Civilai
4
Mingione, Michela
4
Oliveira, Pedro
4
Arnhold, Ulrike
3
Carrubbo, Luca
3
Chen, Ja-Shen
3
Fantapié Altobelli, Claudia
3
France, Cassandra
3
Grönroos, Christian
3
Gummerus, Johanna
3
Gupta, Ashish
3
Guzman, Francisco
3
Han, Heesup
3
Helkkula, Anu
3
Kaufmann, Hans Rüdiger
3
Kennedy, Eric
3
more ...
less ...
Institution
All
ICServ <5., 2017, Wien>
1
IGI Global
1
International Conference on Services Management <North Cyprus)>
1
Springer Fachmedien Wiesbaden
1
Technische Universität Ilmenau
1
Universität Bayreuth / Rechts- und Wirtschaftswissenschaftliche Fakultät
1
Verlag Dr. Kovač
1
more ...
less ...
Published in...
All
Journal of business research : JBR
48
The journal of brand management : an international journal
22
The journal of services marketing
22
Journal of service management
18
Journal of retailing and consumer services
15
The journal of product & brand management
15
International journal of hospitality management
8
Marketing intelligence & planning
8
SpringerLink / Bücher
8
The service industries journal
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of contemporary hospitality management
7
Journal of service research : JSR
7
Kundenintegration : Forum Dienstleistungsmanagement
7
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing management : MM
6
Forum Dienstleistungsmanagement
5
Journal of promotion management : innovations in planning and applied research
5
Marketing theory
5
Service business
5
European journal of marketing
4
International journal of internet marketing and advertising : IJIMA
4
International journal of quality and service sciences
4
Journal of fashion marketing and management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Management decision : MD
4
Public management review
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
European management journal
3
International journal of services and operations management
3
Journal of electronic commerce research : JECR
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of internet commerce
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of service theory and practice
3
Journal of service theory and practice : JSTP
3
Journal of strategic marketing
3
more ...
less ...
Source
All
ECONIS (ZBW)
605
Showing
1
-
10
of
605
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Service agent driven co-created caring in chat-based customer service encounters
Heinonen, Johanna
;
Sthapit, Erose
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014513536
Saved in:
2
Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction : a brand engagement perspective
Oklevik, Ove
;
Nysveen, Herbjørn
;
Pedersen, Per Egil
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014447767
Saved in:
3
How strategic design abilities address unmet value in service engagement strategies
Bouman, Nijs
;
Simonse, Lianne
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 22-34
Persistent link: https://www.econbiz.de/10014473566
Saved in:
4
The uneven role of users in service innovation performance
Rubalcaba-Bermejo, Luis
;
Deschryvere, Matthias
- In:
Economics of innovation and new technology
32
(
2023
)
7
,
pp. 953-976
Persistent link: https://www.econbiz.de/10014333866
Saved in:
5
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
6
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
7
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
8
Triggering a patient-driven service innovation to foster the service ecosystem well-being : a case study
Megaro, Antonietta
;
Carrubbo, Luca
;
Polese, Francesco
; …
- In:
The TQM journal : the international review of …
35
(
2023
)
5
,
pp. 1256-1274
Persistent link: https://www.econbiz.de/10014321619
Saved in:
9
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
Saved in:
10
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->