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~subject:"Marketing management"
~subject:"Theorie"
~type_genre:"Case study"
~type_genre:"Collection of articles written by one author"
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Search: subject_exact:"B-to-B-Marketing"
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Marketing management
Theorie
B-to-B-Marketing
132
Business-to-business marketing
132
Deutschland
41
Germany
41
Business-to-Business-Marketing
27
Lieferantenmanagement
26
Supplier relationship management
26
Beziehungsmarketing
17
Relationship marketing
17
Business network
14
Unternehmensnetzwerk
14
Bundling strategy
13
Leistungsbündel
13
Theory
13
Marketingmanagement
10
USA
10
United States
10
E-commerce
9
Electronic Commerce
9
Brand management
8
KMU
8
Markenführung
8
Market segmentation
8
Marketing
8
Marktsegmentierung
8
SME
8
Großbritannien
7
Lieferkette
7
Multinationales Unternehmen
7
Salespeople
7
Supply chain
7
United Kingdom
7
Verkaufspersonal
7
Preismanagement
6
Pricing strategy
6
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6
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6
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6
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18
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2
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Case study
Collection of articles written by one author
Article in journal
305
Aufsatz in Zeitschrift
305
Hochschulschrift
172
Thesis
161
Aufsatz im Buch
93
Book section
93
Bibliografie enthalten
80
Bibliography included
80
Graue Literatur
54
Non-commercial literature
54
Collection of articles of several authors
36
Sammelwerk
36
Lehrbuch
23
Aufsatzsammlung
21
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20
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18
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15
Working Paper
15
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6
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6
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5
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4
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4
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3
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3
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2
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2
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2
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German
13
English
8
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Backhaus, Klaus
3
Aldas-Manzano, Joaquin
1
Blythe, Jim
1
Boysen, Werner
1
Danis, Wade
1
Deligonul, Seyda Z.
1
Elg, Ulf
1
Fischer, Andreas
1
Ghauri, Pervez N.
1
Günter, Bernd
1
Heger, Dominik K.
1
Hutt, Michael D.
1
Klinkers, Michael
1
Landwehr, Stefan
1
Lu, Yixin
1
Nenonen, Suvi
1
Reiff, Gerhard Willi
1
Reinkemeier, Christoph
1
Ruiz Mafe, Carla
1
Rätz, Diana
1
Schneckenburger, Timo
1
Speh, Thomas W.
1
Storbacka, Kaj
1
Storp, Nancy
1
Strauss, Steven Simon
1
Tarnovskaya, Veronika
1
Veloutsou, Cleopatra
1
Voeth, Markus
1
Voigt, Kai-Ingo
1
Zech, Armin
1
Zimmerman, Alan S.
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business-to-business marketing
1
Reihe Electronic Commerce
1
Schriften zum innovativen Marketing
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Schriftenreihe innovatives Dienstleistungsmanagement
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ECONIS (ZBW)
20
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1
Mehrstufiges Marketing in Wertschöpfungsketten : Einfluss und Auswirkungen in der Verpackungsindustrie
Fischer, Andreas
-
2014
Persistent link: https://www.econbiz.de/10010529058
Saved in:
2
Data-driven decision making in auction markets
Lu, Yixin
-
2014
Persistent link: https://www.econbiz.de/10010432272
Saved in:
3
Communicating brands in an increasingly complex and global environment
Ruiz Mafe, Carla
(
ed.
);
Aldas-Manzano, Joaquin
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011855051
Saved in:
4
Business to business marketing management : a global perspective
Zimmerman, Alan S.
;
Blythe, Jim
-
2013
-
2. ed.
Persistent link: https://www.econbiz.de/10009732365
Saved in:
5
Business marketing management : B2B
Hutt, Michael D.
;
Speh, Thomas W.
-
2013
-
11th ed
Persistent link: https://www.econbiz.de/10009613673
Saved in:
6
Competitive arena mapping : market innovation using morphological analysis in business markets
Storbacka, Kaj
;
Nenonen, Suvi
- In:
Journal of business-to-business marketing
19
(
2012
)
3
,
pp. 183-215
Persistent link: https://www.econbiz.de/10009655187
Saved in:
7
Market-driving strategy implementation through global supplier relationships
Elg, Ulf
;
Deligonul, Seyda Z.
;
Ghauri, Pervez N.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 919-928
Persistent link: https://www.econbiz.de/10009656751
Saved in:
8
Elektronische Marktplätze : E-Business im B2B-Bereich ; mit 16 Tabellen
Voigt, Kai-Ingo
;
Landwehr, Stefan
;
Zech, Armin
-
2003
Persistent link: https://www.econbiz.de/10001748049
Saved in:
9
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
Saved in:
10
Innovative Vertriebs- und Marketingkonzepte für industrielle Dienstleistungen : am Beispiel des weltweiten Instandhaltungsgeschäftes für Industriegasturbinen
Reiff, Gerhard Willi
-
2004
Persistent link: https://www.econbiz.de/10001939851
Saved in:
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