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~subject:"Marketing management"
~subject:"Theorie"
~type_genre:"Case study"
~type_genre:"Textbook"
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Search: subject_exact:"B-to-B-Marketing"
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Marketing management
Theorie
B-to-B-Marketing
156
Business-to-business marketing
156
Business-to-Business-Marketing
44
Deutschland
44
Germany
44
Lieferantenmanagement
35
Supplier relationship management
35
Theory
24
Marketingmanagement
19
Beziehungsmarketing
18
Marketing
18
Relationship marketing
18
Investitionsgütermarketing
17
Business network
14
Unternehmensnetzwerk
14
Bundling strategy
13
Leistungsbündel
13
USA
9
United States
9
Vertrieb
9
Brand management
8
E-commerce
8
Electronic Commerce
8
KMU
8
Markenführung
8
Market segmentation
8
Marktsegmentierung
8
Physical distribution
8
Preismanagement
8
Pricing strategy
8
SME
8
Großbritannien
7
Industrieprodukt
7
Lieferkette
7
Multinationales Unternehmen
7
Salespeople
7
Supply chain
7
United Kingdom
7
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Book / Working Paper
32
Article
2
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Case study
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Article in journal
305
Aufsatz in Zeitschrift
305
Hochschulschrift
172
Thesis
161
Aufsatz im Buch
93
Book section
93
Bibliografie enthalten
80
Bibliography included
80
Graue Literatur
54
Non-commercial literature
54
Collection of articles of several authors
36
Sammelwerk
36
Lehrbuch
23
Aufsatzsammlung
21
Fallstudie
18
Arbeitspapier
15
Working Paper
15
Handbook
6
Handbuch
6
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5
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4
Übersichtsarbeit
4
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3
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3
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3
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2
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2
Ratgeber
2
Reprint
2
Sammlung
2
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1
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German
26
English
9
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Kleinaltenkamp, Michael
6
Backhaus, Klaus
5
Blythe, Jim
3
Zimmerman, Alan S.
3
Hüttner, Manfred
2
Plinke, Wulff
2
Schwarting, Ulf
2
Ahsen, Anette von
1
Aldas-Manzano, Joaquin
1
Bott, Dietrich
1
Boysen, Werner
1
Danis, Wade
1
Deligonul, Seyda Z.
1
Elg, Ulf
1
Fischer, Andreas
1
Ghauri, Pervez N.
1
Günter, Bernd
1
Hayes, H. Michael
1
Heger, Dominik K.
1
Hutt, Michael D.
1
Jenster, Per V.
1
Jäger, Uwe
1
Klinkers, Michael
1
Landwehr, Stefan
1
Nenonen, Suvi
1
Pingel, Anette
1
Pingel, Annette
1
Reiff, Gerhard Willi
1
Reinkemeier, Christoph
1
Ruiz Mafe, Carla
1
Rätz, Diana
1
Schneckenburger, Timo
1
Schneider, Dieter J.
1
Schneider, Dieter J. G.
1
Smith, David E.
1
Speh, Thomas W.
1
Storbacka, Kaj
1
Storp, Nancy
1
Tarnovskaya, Veronika
1
Veloutsou, Cleopatra
1
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Technischer Vertrieb
3
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business-to-business marketing
1
Lehrbuch
1
Reihe Electronic Commerce
1
Schriften zum innovativen Marketing
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Schriftenreihe innovatives Dienstleistungsmanagement
1
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ECONIS (ZBW)
34
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1
Mehrstufiges Marketing in Wertschöpfungsketten : Einfluss und Auswirkungen in der Verpackungsindustrie
Fischer, Andreas
-
2014
Persistent link: https://www.econbiz.de/10010529058
Saved in:
2
Business to business marketing management : a global perspective
Zimmerman, Alan S.
;
Blythe, Jim
-
2018
-
Third edition
Persistent link: https://www.econbiz.de/10011661192
Saved in:
3
Communicating brands in an increasingly complex and global environment
Ruiz Mafe, Carla
(
ed.
);
Aldas-Manzano, Joaquin
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011855051
Saved in:
4
Business to business marketing management : a global perspective
Zimmerman, Alan S.
;
Blythe, Jim
-
2013
-
2. ed.
Persistent link: https://www.econbiz.de/10009732365
Saved in:
5
Business marketing management : B2B
Hutt, Michael D.
;
Speh, Thomas W.
-
2013
-
11th ed
Persistent link: https://www.econbiz.de/10009613673
Saved in:
6
Competitive arena mapping : market innovation using morphological analysis in business markets
Storbacka, Kaj
;
Nenonen, Suvi
- In:
Journal of business-to-business marketing
19
(
2012
)
3
,
pp. 183-215
Persistent link: https://www.econbiz.de/10009655187
Saved in:
7
Market-driving strategy implementation through global supplier relationships
Elg, Ulf
;
Deligonul, Seyda Z.
;
Ghauri, Pervez N.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 919-928
Persistent link: https://www.econbiz.de/10009656751
Saved in:
8
Elektronische Marktplätze : E-Business im B2B-Bereich ; mit 16 Tabellen
Voigt, Kai-Ingo
;
Landwehr, Stefan
;
Zech, Armin
-
2003
Persistent link: https://www.econbiz.de/10001748049
Saved in:
9
Verkaufsgesprächsführung : Beschaffungsverhalten, Kommunikationsleitlinien, Gesprächssituationen
Jäger, Uwe
-
2007
Persistent link: https://www.econbiz.de/10003453204
Saved in:
10
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
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