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~subject:"Marketingmanagement"
~subject:"Mobile Business"
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Marketingmanagement
Mobile Business
Mobile Marketing
1,031
Mobile marketing
1,031
Deutschland
296
Germany
295
Online-Marketing
290
Internet
272
Electronic Commerce
262
Internet marketing
255
Consumer behaviour
236
Konsumentenverhalten
236
E-commerce
224
Mobile communications
221
Mobilkommunikation
221
Theorie
201
Theory
201
Beziehungsmarketing
177
Relationship marketing
177
Advertising effects
152
Werbewirkung
152
Mobile business
133
Werbung
131
Advertising
130
Marketing management
110
Mobile phone
96
Mobiltelefon
96
Marketing
87
Social Web
76
Social web
76
Online retailing
62
Online-Handel
62
Mobile Anwendung
58
Mobile application
58
Brand management
50
Markenführung
50
Lieferantenmanagement
44
Supplier relationship management
44
USA
44
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43
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German
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Bauer, Hans H.
9
Ghose, Anindya
4
Neumann, Marcus M.
4
Reichardt, Tina
4
Spann, Martin
4
Bamoriya, Hemant
3
Cui, Xuebin
3
Fang, Zheng
3
Hermanns, Arnold
3
Link, Jörg
3
Luo, Xueming
3
Shankar, Venkatesh
3
Wiedmann, Klaus-Peter
3
Albers, Sönke
2
Albrecht, Carmen-Maria
2
Amirkhanpour, Monaliz
2
Andrews, Michelle
2
Arnita, Devi
2
Bart, Yakov
2
Berndt, Ralph
2
Bogner, Thomas
2
Brandt, Tobias
2
Bryant, Melchior D.
2
Dirks, Thorsten
2
Dix, Steve
2
Duscha, Andreas
2
Florido-Benítez, Lázaro
2
Frost, Raymond
2
Gaiser, Christian W.
2
Gao, Tao
2
Godin, Seth
2
Heinemann, Gerrit
2
Hudetz, Kai
2
Högberg, Johan
2
Jamieson, Kyle
2
Kapousouzi, Kiriakoula
2
Kumar, Vikas
2
Lippert, Ingo
2
Liu, Yinyuan
2
Martin, Isabel
2
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Springer Fachmedien Wiesbaden
2
Haufe-Lexware GmbH & Co. KG
1
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
1
Inter-American Development Bank
1
Universität St. Gallen
1
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
International journal of internet marketing and advertising : IJIMA
6
Handbook of research on mobile marketing management
5
Journal of business research : JBR
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of retailing and consumer services
5
Business horizons
4
SpringerLink / Bücher
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Electronic markets : the international journal on networked business
2
Gabler Edition Wissenschaft
2
Information systems research : ISR
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of technology marketing : IJTMkt
2
Journal of advertising research
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Wirtschaftswissenschaft
2
#RideTheMobileTsunami
1
Acta Universitatis Danubius / Oeconomica
1
Advances in e-business research (AEBR) book series
1
Advances in electronic marketing
1
Advertising, promotion, and new media
1
Apps management and e-commerce transactions in real-time
1
Arbeitsberichte / Lehrstuhl für Agrarmarketing, Institut für Agrarökonomie, Christian-Albrechts-Universität Kiel
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Ausgewählte Studien des ECC-Handel
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal
1
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ECONIS (ZBW)
230
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
Affective contagion effects in cross-cultural mobile marketing : evaluative conditioning experiments with foreign users
Estrader, Joaquin
;
Song, Jing
;
Li, Xinrui
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014515033
Saved in:
3
Navigating mobile marketing : unveiling mobile game in-app purchase intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah
;
Phuah Kit Teng
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 278-303)
.
2024
Persistent link: https://www.econbiz.de/10014519927
Saved in:
4
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
5
Mobile consumers and applications : essays on mobile marketing
Aydin, Zeynep
-
2021
Persistent link: https://www.econbiz.de/10012672089
Saved in:
6
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
7
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
8
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
9
SMS advertisement and purchasing intentions : an emerging market perspective
Amoako, George Kofi
;
Doe, Joshua Kofi
;
Tsegah, Marian
; …
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 181-201
Persistent link: https://www.econbiz.de/10014318252
Saved in:
10
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
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