Sri Hartini; Kurniawati, Masmira; Sulistiawan, Jovi; … - In: Organizations and markets in emerging economies 13 (2022) 1/25, pp. 96-116
strategy. There is a research gap between customer value and customer engagement (CE). This research explains that customer … value is an antecedent of CE. However, some studies discuss that customer value is a consequence of CE. This study aims to … explain the relationship of WOS, customer value, and CE. This research is quantitative explanatory research and used …