//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product-service system"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Bundling strategy
1,480
Leistungsbündel
1,480
Theorie
355
Theory
355
Industrie
214
Manufacturing industries
213
Preismanagement
207
Pricing strategy
207
Business services
185
Unternehmensdienstleistung
185
Servitization
165
Dienstleistungssektor
154
Service industry
153
Consumer behaviour
137
Konsumentenverhalten
137
USA
129
United States
129
Business model
123
Geschäftsmodell
123
Lieferantenmanagement
116
Supplier relationship management
116
Innovation
100
Dienstleistungsqualität
93
Service quality
93
Beziehungsmarketing
87
Relationship marketing
87
Preisdifferenzierung
83
Price discrimination
83
Betriebliche Wertschöpfung
76
Deutschland
76
Germany
76
Value creation
76
Bundling
74
Monopol
73
Monopoly
73
B-to-B-Marketing
67
Business-to-business marketing
67
Lieferkette
66
Supply chain
66
Produktentwicklung
61
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
31
Book / Working Paper
3
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Aufsatzsammlung
Article in journal
31
Aufsatz im Buch
13
Book section
13
Hochschulschrift
10
Thesis
10
Graue Literatur
9
Non-commercial literature
9
Arbeitspapier
7
Working Paper
7
Bibliografie enthalten
5
Bibliography included
5
Case study
3
Collection of articles of several authors
3
Fallstudie
3
Sammelwerk
3
Konferenzschrift
2
Conference proceedings
1
Reprint
1
more ...
less ...
Language
All
English
28
German
6
Author
All
Fließ, Sabine
2
Jacob, Frank
2
Kleinaltenkamp, Michael
2
Wübker, Georg
2
Yan, Ruiliang
2
Bandyopadhyay, Subir
1
Beyers, William B.
1
Bharadwaj, Sundar G.
1
Bouhtou, Mustapha
1
Brege, Staffan
1
Cadogan, John W.
1
Cadre, Hélène le
1
Chen, Fuzan
1
Chen, Hao
1
Cova, Bernard
1
Crespo, Nuno Fernandes
1
Delanote, S.
1
Farley, Heather
1
Feng, Haiyang
1
Firnkorn, Jörn
1
Fürderer, Ralph
1
Gao, Yunjun
1
Gebauer, Heiko
1
Ghose, Sanjoy
1
Guedes, Maria João
1
Hemalatha, M.
1
Herrmann, Andreas
1
Hu, Nan
1
Ito, Yoshihiro
1
Jalkala, Anne Maarit
1
Keil, Thomas
1
Keränen, Joona
1
Kou, Jisong
1
Leus, Roel
1
Li, Guohao
1
Li, Ling-yee
1
Li, Minqiang
1
Liang, Bin
1
Lindahl, David P.
1
Lindahl, Ingela
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
4
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of retailing and consumer services
2
The journal of business & industrial marketing
2
Business strategy and the environment
1
Environment & planning
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
IEEE transactions on engineering management : EM
1
International journal of business information systems : IJBIS
1
International journal of consumer studies
1
International journal of production economics
1
International journal of revenue management : IJRM
1
International journal of technology management : IJTM
1
Journal of marketing theory and practice
1
Journal of organizational change management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Journal of the Operational Research Society : OR
1
Netnomics
1
Omega : the international journal of management science
1
Schmalenbach business review : sbr
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Springer eBook Collection / Business and Economics
1
Strategic management journal
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
more ...
less ...
Source
All
ECONIS (ZBW)
34
Showing
1
-
10
of
34
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When in Rome, do as the Romans do : can international marketing adaptation improve the association between servitization and profitability?
Guedes, Maria João
;
Crespo, Nuno Fernandes
;
Patel, Pankaj
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2197-2219
Persistent link: https://www.econbiz.de/10014471924
Saved in:
2
Breaking away from servitization paradox to improve manufacturing enterprises' service innovation performance : the roles of market orientation and service supply chain dynamic cap...
Lyu, Tu
;
Lyu, Xiaorui
;
Chen, Hao
;
Zhao, Qiu
- In:
Journal of organizational change management
36
(
2023
)
6
,
pp. 848-874
Persistent link: https://www.econbiz.de/10014474595
Saved in:
3
Optimizing mixed bundle pricing strategy : advance selling and consumer regret
Zhang, Guoquan
;
Li, Guohao
;
Shang, Jennifer
- In:
Omega : the international journal of management science
115
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304593
Saved in:
4
A theoretical basis for a sponsored location program as a form of joint marketing : a mixed bundling model approach
Ito, Yoshihiro
;
Noda, Hideo
- In:
International journal of technology management : IJTM
91
(
2023
)
1/2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10013504363
Saved in:
5
When and why do customer solutions pay off in business markets?
Worm, Stefan
;
Bharadwaj, Sundar G.
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10011737459
Saved in:
6
Customer-specific synergies and market convergence
Schmidt, Jens
;
Makadok, Richard Jason
;
Keil, Thomas
- In:
Strategic management journal
37
(
2016
)
5
,
pp. 870-895
Persistent link: https://www.econbiz.de/10011499153
Saved in:
7
A product and a price bundle in an efficient choice set : how do choice framing and goal orientation influence preferences?
Sett, Rahul Kumar
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 285-298
Persistent link: https://www.econbiz.de/10010392223
Saved in:
8
Bundling products to success : the influence of complementarity and advertising
Yan, Ruiliang
;
Myers, Chris
;
Wang, John
;
Ghose, Sanjoy
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 48-53
Persistent link: https://www.econbiz.de/10010233544
Saved in:
9
Brand positioning strategies for industrial firms providing customer solutions
Jalkala, Anne Maarit
;
Keränen, Joona
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10010345206
Saved in:
10
Numerical investigation on mixed bundling and pricing of information products
Li, Minqiang
;
Feng, Haiyang
;
Chen, Fuzan
;
Kou, Jisong
- In:
International journal of production economics
144
(
2013
)
2
,
pp. 560-571
Persistent link: https://www.econbiz.de/10009772474
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->