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~subject:"Marketingmanagement"
~type_genre:"Aufsatzsammlung"
~type_genre:"Textbook"
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Search: subject:"Customer value"
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Marketingmanagement
Kundenwert
43
Customer value
37
Beziehungsmarketing
27
Relationship marketing
27
Deutschland
17
Germany
17
Kundenmanagement
15
Shareholder Value
11
Shareholder value
11
Theorie
11
Theory
11
Cost-benefit analysis
9
Kosten-Nutzen-Analyse
9
Contribution margin
8
Deckungsbeitragsrechnung
8
Market research
7
Marktforschung
7
Consumer behaviour
5
Konsumentenverhalten
5
Marketing management
5
Betriebliche Wertschöpfung
4
Branchenentwicklung
4
Integriertes Management
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Internet marketing
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Management
4
Online-Marketing
4
Sector development
4
Strategisches Management
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Value creation
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Business-to-business marketing
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Aufsatzsammlung
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156
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156
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Ahearne, Michael
3
Manning, Gerald L.
3
Reece, Barry L.
3
Gecer, Gökhan
1
Henrich, Michael
1
Kraus, Florian
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Universität Mannheim
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ECONIS (ZBW)
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1
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
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2
Selling today : partnering to create value
Manning, Gerald L.
;
Ahearne, Michael
;
Reece, Barry L.
-
2018
-
Fourteenth edition
Persistent link: https://www.econbiz.de/10011569873
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3
Unprofitable customers in business markets
Henrich, Michael
-
2014
Persistent link: https://www.econbiz.de/10011529551
Saved in:
4
Selling today : partnering to create value
Manning, Gerald L.
;
Ahearne, Michael
;
Reece, Barry L.
-
2012
-
12th ed., international ed.
Persistent link: https://www.econbiz.de/10009008485
Saved in:
5
Selling today : creating
customer
value
Manning, Gerald L.
;
Reece, Barry L.
;
Ahearne, Michael
-
2010
-
11th ed., internat. ed.
Persistent link: https://www.econbiz.de/10003777497
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