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~subject:"Marketingmanagement"
~type_genre:"Guidebook"
~type_genre:"Konferenzbeitrag"
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Marketingmanagement
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Interdisciplinary management research XVI ; 1
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Conference proceedings trends in business communication 2016
2
For entrepreneurs book
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of marketing management : MM
2
Linde international
2
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2
Open economics
2
Proceedings of the 5th International Conference on Economic Management and Green Development
2
The globalisation of Chinese business : implications for multinational investors
2
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
2
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Agrarian economy and rural development : realities and perspectives for Romania : 8th edition of the International Symposium
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Agrarian economy and rural development : realities and perspectives for Romania : International Symposium : the 9th edition
1
Always learning
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Australasian marketing journal
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1
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Business ethics and leadership from an Eastern European, transdisciplinary context : the 2014 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics
1
Business success
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Campus 02 Graz
1
Consumer culture theory
1
Creating success
1
Creating success series
1
Designing and communicating experience
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Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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ECONIS (ZBW)
234
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1
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
2
A study on marketing strategies of banking services during covid times
Ramakrishnan, Sheeja
;
Krishnan, Namitha
- In:
Repositioning business : a strategic response to …
,
(pp. 86-102)
.
2022
Persistent link: https://www.econbiz.de/10013183890
Saved in:
3
Interfunctional coordination and its influence on customer success
Tomášková, Eva
- In:
Open economics
1
(
2018
)
1
,
pp. 105-114
used for 50 years and it extends to many branches. The most popular ones are in marketing, logistics and IT
management
. The …
Persistent link: https://www.econbiz.de/10011989203
Saved in:
4
Please do not buy our brand : how consumers respond to green-demarketing messages
Herm, Steffen
;
Möller-Herm, Jana
;
Wache, Catalina
; …
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 105-118)
.
2023
Persistent link: https://www.econbiz.de/10014276969
Saved in:
5
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
6
From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
Saved in:
7
Segmenting customers based on key determinants of online shopping behavior
Vinerean, Simona
;
Opreana, Alin
- In:
Organizations and performance in a complex world : 26th …
,
(pp. 385-400)
.
2021
Persistent link: https://www.econbiz.de/10012417027
Saved in:
8
Marketing strategies of Tham Sing Robusta Coffee in Thailand : SWOT IE and TOWS matrix
Sann, Raksmey
;
Rodmanee, Sudarin
;
Chaisit, Sumalee
; …
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 29-41)
.
2024
Persistent link: https://www.econbiz.de/10014501020
Saved in:
9
Internationalisation strategies of medium-size multinational firms : when size matters in Chinese markets
Pontiggia, Andrea
;
Vescovi, Tiziano
- In:
The globalisation of Chinese business : implications …
,
(pp. 97-121)
.
2014
Persistent link: https://www.econbiz.de/10012016663
Saved in:
10
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
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